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To-do Checklist: Shopify → Google Merchant Center (via Multifeeds)
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1) Install Multifeeds
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Open the Multifeeds link.
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Copy your myshopify.com store URL from the browser.
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Paste → Install app.
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2) Start a primary feed (TSV first)
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Continue without Google account (you’ll connect later).
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Proceed without Merchant Center account (you’ll connect later).
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Feed type: Primary.
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Name it (e.g., Main Feed NL + BE).
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Format: TSV.
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Set Feed language and Currency.
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If multiple languages/currencies: Edit URL expression to append lang/currency params (leave as-is if single-lang/currency).
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3) Target countries & feed labels (critical)
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In Target countries, add each market you sell to.
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Add a Feed label per country (e.g., NL, BE).
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Use your feed-label reference doc as in the script.
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4) Category & attribute mapping
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Google product category: pick the best niche category (or keep Shopify product types if already set correctly).
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Required attributes:
Age group (e.g., "Adult").
Condition = "New".
Gender = leave blank if N/A.
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Map variants/attributes (click the label to edit):
Color → rename to your store language (e.g., Kleur).
Size (they said “dimension=M” — this is your Size option).
Size system (e.g., EU/US) and Size type (Regular/Petite/etc.) if fashion.
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When entering literal values in fields, use quotation marks as shown in the script.
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5) Bonus setup: Custom labels for profit bands
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Custom label 0: add price-range buckets (e.g., 30–50, 50–100, 100+ EUR) to analyze ROAS by price band in Google Ads.
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if 'Price'<= 30 then "less30" else if 30 < 'Price'<= 50 then "mid30n50" else if 50< 'Price'<= 100 then "mid50n100" else "above100"
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6) Shipping, Tax & other tabs
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Confirm Shipping auto-imported from Shopify for NL/BE.
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Tax, Custom, Local tabs: leave default unless your market requires changes.
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7) Save, then connect Google account
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Click Save (top-right).
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(Optional) Pin Multifeeds in Shopify for quick access.
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In Multifeeds: Menu → Connect Google account.
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Use the same Google email as Merchant Center; allow permissions.
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8) Attach feed to Merchant Center & switch to API
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Return to your feed in Multifeeds.
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Select your Merchant Center account in the connection panel.
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Change feed type from TSV → API.
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Save, then Run feed now (it will enqueue).
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9) Verify in Merchant Center
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After ~15 minutes: Settings (gear) → Data sources.
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Confirm the feed is present and feed labels (NL, BE) show.
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Full push may take 1–2 hours; approval 1–3 days if the site/policies are compliant.
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10) Link Merchant Center ↔ Google Ads
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In Merchant Center: Settings (gear) → Linked accounts.
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Link your Google Ads account (use the same email to avoid permission friction).
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11) Ongoing
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Multifeeds keeps products in sync automatically (≈ every 24h).
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Use feed labels in Google Ads to filter/target by country or to structure Performance Max.
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