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INSTRUCTIONS
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After you've run the survey, download this results analysis template and export your survey results:
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1.In SurveyMonkey, select "Analyze Results" > "Save As" > "Export File" > "All Responses Data" and then click "Export."
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2.After opening the downlaoded file, Command (or CTRL) + A to select all data on the sheet, then Command (or CTRL) + C to copy all data.
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3.In this results analysis template, Command (or CTRL) + V all your response data into cell A1 in the tab titled "SurveyMonkey Data." You'll then see your scores on the tab titled "Brand Power Score & FRIEND Framework."
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Once you have your Brand Power Score, check out our Brand Power Score microsite to see how you stack up against some of the top brands in the US. The Forerunner team is always eager to hear from people about its research and approach—you can get in touch at brandscore@forerunnerventures.com. And feel free to share your Brand Power Score with someone who you think would find it interesting!
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