Marketing Idea Scoring System - template
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Per usare questo foglio, fare "File -> Crea una copia"
2
Basato sul foglio di calcolo di Josh Pigford e articolo a: https://baremetrics.com/blog/marketing-idea-scoring-system

E ispirato dal sistema di Gabriel Weinberg spiegato nel libro Traction: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369
3
ChannelStrategyStatus
Lead Quality
ImpactCostEffortScoreNotesTest StrategyCACResponse Rate
Conversion Rate
LTV
4
Business DevelopmentPartnership con altri professionistiTesting2.002.001.001.002.00
5
Viral MarketingProduce a funny videoAbandoned3.002.002.003.003.33
6
Social & Display AdsFacebook AdsIdea2.002.002.002.002.67
7
Social & Display AdsInstagram AdsIdea2.002.002.002.002.67
8
Social & Display AdsPinterest AdsIdea2.002.002.002.002.67
9
Social & Display AdsLinkedin AdsIdea2.002.002.002.002.67
10
Social & Display AdsPodcast AdsIdea1.002.003.001.002.33
11
Content MarketingYouTube videosTesting31122.33
12
Content MarketingPodcastTesting22112.00
13
Offline EventsMarketers WorldTesting22312.67
14
Social & Display AdsQuora ADSTesting21212.00
15
Speaking EngagementsSpeak at a conferenceIdea2.003.001.002.002.67
16
Offline EventsHost a local meetupIdea2.002.001.003.002.00
17
0.00
18
0.00
19
0.00
20
0.00
21
0.00
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...