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IDIdeaShort descriptionArea
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1Clean Water ServicesNo one can afford to ignore the safety of our most precious natural resource: water. Managing and monitoring drinking water quality is a significant opportunity for entrepreneurs who can protect public health by delivering solutions at scale. Companies in this sector are also working on developing new sources of drinkable water.CleanTech
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2Gender-Neutral Personal Care Gone are the days when personal-care products were categorized as "beauty" for women and "grooming" for men. A growing group of startups are now making moisturizers, deodorants, shampoos, fragrances, and other products that lead with their ingredient lists and don't target a particular gender.Beauty
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3Healthier SnackHealthy diets are all the rage, but Americans still crave chips and cookies. As a result, companies are inventing new kinds of packaged foods made with minimally processed fruits and vegetables, as well as snacks that mimic the taste and texture of popular junk foods but have fewer calories and artificial ingredients.Food
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4Next-Wave LogisticsThird-party logistics companies only recently began crunching data to drive greater efficiencies. The industry's increased reliance on automation has helped create opportunities for software companies that can match shippers with trucks and optimize the movement of freight, among other services.Transportation
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5Pet Wearables Health and wellness monitoring devices are not just for humans. Growing awareness about pets' physical and mental health is driving demand for wellness data on animals, while GPS tracking devices are becoming increasingly popular.Pet care
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6Space TechnologyAdvances in commercial electronics have enabled even hobbyists and high-school students to build small satellites that have reached orbit. While the U.S. government is one of the world's largest procurers of satellite data, Earth imagery taken by satellites will soon be in high demand from farmers, first responders, and scientists.SpaceTech
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7Sustainable Consumer GoodsIt's not just plastic straws: A wave of high-tech startups and innovative consumer-goods brands are developing reusable, recyclable, and compostable alternatives for a range of household products.FMCG
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8Urban farmingUnderground, overground, indoors, or even vertical, an increasing number of people are finding ingenious ways to grow food in limited urban spaces, in the interests of self-sufficiency, or even as a commercial enterprise.Farming
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9PodcastingIt’s been around 125 years since the invention of the radio, but our appetite for audio content is bigger than ever. There are now over 700,000 podcasts available in 100 languages, and one in eight of us listen to a podcast every week (a 24% increase in the last year alone).Content Creation and Marketing
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10Smart tech to help the elderlyWith smart tech products, smart home installation, or even smart home design, we see opportunities aplenty in this growing sector.Elderly care
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11Eco-beautyIt’s a sector that’s been heavily reliant on plastic, but 83% of consumers saying they would choose a brand based on its sustainability. From refillable products, to skincare that uses waste materials like coffee grounds, the sector is already seeing a surge in planet-saving innovation.Beauty
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12Craft teachingResearch from Eventbrite shows that the number of events offering lessons in everything from crochet to glass-blowing increased by an astonishing 350% from 2014 to 2018. Many craft fans espouse the therapeutic benefits of working with your hands. Upcycling furniture, candle making and jewellery making are set to be growing craft areas in 2020.Jewellery
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13RumLike the craft beer and gin revolutions, flavour innovation and demand for more premium products are fuelling growth in the sector, and there are still plenty of opportunities for bold new market entrants.Alcoholic beverages
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14Sustainable transportCarbon-neutral delivery services and low-emission courier fleets are saving the planet one trip at a time.Transportation
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15Convenient and connected fitnessSolutions that make getting fit more convenient and accessible for all are seeing a surge in popularity, including live exercise classes streamed into your living room, and short, drop-in sessions.Health and Fitness
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