Content Planning Workbook

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2	Content Planning Workbook
3	Topic Brainstorming
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5	Exercise			Prioritisation			Content Mediums	Content Structure	Personas	Expertise
6	Step 1 Explore themes and topics around which you could develop valuable content for your audience. Step 2: Brainstorm specific content ideas around each topic, thinking about the structure, medium and target audience for the content			Effort Score 1 -3 (High -> Low) Value Score 1 - 3 (Low -> High) Priority Score Effort Score x Value Score
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8	Ref	Theme / Topic	Content Ideas	Effort	Value	Priority	Content Medium	Content Structure	Persona	Level of Expertise
9	Unique ID	The theme or topic you want to write about. Think about the problem you are addressing.	An explanation of the idea for a content piece.			0	The medium you are envisaging for this content piece?	If release to the content medium consider the structure of the content piece	The persona(s) the content targets	How well-versed your target audience on the topic
10	C-01					0
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