Digital Direct Response Calculator
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* Instructions: Enter values in yellow to see scenario results.
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Lead Gen VariablesEntire Campaign495
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Database Size5,000Monthly Fee$299
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Open Rate1.00%*Typical 1-3%
Per Keyword Setup
75
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Editorial Click Percentage (Opt-in Clicks)30
*Typical 20-50%
4 Articles a Month$87
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Ad Click Percentage7.00%*Typical 5-15%
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Opt-In Conversion %40.00%
*Typical 50-90%
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Your Avg. Sales Closing Percentage5.00%
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Your Lifetime Customer Value $250.00
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DIGITAL DIRECT LEAD GENERATIONSALES
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EMAIL #OPENS
STORY CLICKS
AD CLICKS
TOTAL CLICKS
TOTAL AD CLICKS
TOTAL OPT-INS
TOTAL SALESLIFETIME VALUE
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160180041,804472036.21$9,053
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250150043,30881,20060.39$15,096
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350150044,811111,80090.56$22,640
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450150046,315152,400120.74$30,184
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550150047,818183,000150.91$37,728
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650150049,322223,600181.09$45,271
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7501500410,825254,200211.26$52,815
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8501500412,329294,800241.44$60,359
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9501500413,832325,400271.61$67,903
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10501500415,336366,000301.79$75,446
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11501500416,839396,600331.96$82,990
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12501500418,343437,200362.14$90,534
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13501500419,846467,800392.31$98,078
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14501500421,350508,400422.49$105,621
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15501500422,853539,000452.66$113,165
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16501500424,357579,600482.84$120,709
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17501500425,8606010,200513.01$128,253
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18501500427,3646410,800543.19$135,796
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19501500428,8676711,400573.36$143,340
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20501500430,3717112,000603.54$150,884
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21501500431,8747412,600633.71$158,428
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22501500433,3787813,200663.89$165,971
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23501500434,8818113,800694.06$173,515
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24501500436,3858514,400724.24$181,059
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25501500437,8888815,000754.41$188,603
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26501500439,3929215,600784.59$196,146
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27501500440,8959516,200814.76$203,690
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28501500442,3999916,800844.94$211,234
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29501500443,90210217,400875.11$218,778
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30501500445,40610618,000905.29$226,321
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31501500446,90910918,600935.46$233,865
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32501500448,41311319,200965.64$241,409
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33501500449,91611619,800995.81$248,953
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34501500451,42012020,4001025.99$256,496
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35501500452,92312321,0001056.16$264,040
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36501500454,42712721,6001086.34$271,584
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37501500455,93013022,2001116.51$279,128
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38501500457,43413422,8001146.69$286,671
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39501500458,93713723,4001176.86$294,215
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40501500460,44114124,0001207.04$301,759
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41501500461,94414424,6001237.21$309,303
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42501500463,44814825,2001267.39$316,846
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43501500464,95115125,8001297.56$324,390
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44501500466,45515526,4001327.74$331,934
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45501500467,95815827,0001357.91$339,478
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46501500469,46216227,6001388.09$347,021
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47501500470,96516528,2001418.26$354,565
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48501500472,46916928,8001448.44$362,109
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49501500473,97217229,4001478.61$369,653
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50501500475,47617630,0001508.79$377,196
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51501500476,97917930,6001538.96$384,740
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52501500478,48318331,2001569.14$392,284
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