Assumption Tracker Template and Example | Highline Beta - Shared on FocusedChaos

	A	B	C	D	F	G	H
1	Project: Name
2	Current problem statement:	Busy mom needs to make sure she has enough drinks to suit any taste for entertaining. But on a deeper level, she feels panicked because she hasn't had the time to thoroughly research drink options. So she goes to her local liquor store to help her make the evening a success.
3	Key Assumptions	D/V/F	Criticality (1 is most critical)	Certainty (1 is most uncertain)	Experiment	We'll know we're right if...	Status

4	We believe that busy moms actually have a problem when it comes to knowing what to serve when entertaining	Desirability	1	2	Interview working mothers about their entertaining habits & how they plan parties	If we hear stories about challenges they face aligned to picking drinks
5	We believe that busy moms most acutely experience this problem (right persona?)	Desirability	1	2	Interview working mothers about their entertaining habits & how they plan parties	If they naturally talk about party planning as a stressful activity
6	We believe busy moms who work entertain enough for this problem to be large and important	Desirability	1	2	Interview working mothers about their entertaining habits & how they plan parties	Frequency of entertaining that requires planning is at least once per 2 months
7	We believe people use their local liquor store as a place to gather research / expertise	Desirability	3	3	Observation in liquor stores between employees & patrons. Followed by in-store intercepts to chat with people who are there about their choices / how they came to them	See at least 10 interactions asking for help (within a full day observation period)
8	We believe people want a recommendation engine for drinks and party planning of some form	Desirability	3	3	Interview working mothers about how they pick their drink choices & where they go to do research today & provide them with concepts on a recommendation engine to understand if and why they may or may not use	At least 5/20 interviews organically mention recommendations being difficult to find & 5/20 organically say the concepts solve their problem
9	We believe we can create a product that accurately profiles a variety of people's tastes	Feasibility	2	5	Smoke MVP test - online quiz that randomly assigns to various products implemented outside store on iPads to ask their thoughts	20 people willing to try the survey & learn about why
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