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Value/Engaged Follower0.25Base value for a static post/story view.
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Reel Uplift Factor1.8Reels/Video content demands 2x the base rate.
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Minimum Rate Floor1,000Even for the lowest engagement, the rate should not fall below the effort floor.
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Max Rate Ceiling10,000Max suggested rate for a Nano-Influencer.
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--- Micro Influencer Benchmarks (10K - 100K) ---
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1Base Value per Engaged Follower (INR): We'll use ₹1.00 as a reasonable base rate.
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4000Minimum Fixed Rate (INR): A common minimum rate for a single post/story integration.
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3.00%Ideal Engagement Rate (%): Set a target engagement rate (e.g., 4%) for this tier.
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0.8Target Reach Multiplier: Keep this for consistency, though we won't use it in this simplified calculation.
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