49 Headline formulas to Increase Your Clicks, Shares and Conversions
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Headline TypeFormulaExampleReference
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The How toHow to [Achieve a Desired Outcome]How to Run Faster
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The Ultimate List[Large Number] of Ways to [Achieve an Outcome]28 Ideas for Content Upgrades To Grow Your Email Listhttps://sumo.com/stories/content-upgrades
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The Ultimate GuideThe Ultimate Guide to [Achieve a Desired Outcome]The Ultimate Guide to Eating Healthy on a Budget
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The FearmongerWarning! Are You [Something Undesirable]?Warning! Are You Eating This Food That Could Kill You?
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The Rally Cry[A Call to Arms]Let’s Stop Eating This Poisonous Food!
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The Proven Methods[Number] Proven [Actions/Ways] to [Achieve Desired Result]18 Proven Techniques to Build More Muscle in Less Time
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The Mistakes[Number] Mistakes Most People Make When/With [Common Action]11 Mistakes Most People Make When Washing Their Hair
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The Secrets[Number] Secrets to [Achieve Desired Outcome]7 Secrets to Becoming a Digital Nomad
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The Outrageous[Outrageous/Controversial Claim]Why Canadians Are Actually Evil
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The Lessons Learned[Number] Lessons I Learned When/From [Experience]7 Lessons from General Assemblyhttps://sumo.com/stories/general-assembly-growth-lessons
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The Social Proof[Social Proof] [Desired OutcomeThe Tool Over 283,000 Websites Use to Grow Their Traffic
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The Testimonial[A Quote From/Summary of a Testimonial]How SumoMe Changed My Business
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The Objection PreemptiveNo/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]No, You Don’t Have to Count Calories to Lose Weight
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The Question[Provocative Question]Are You Still Eating Dairy?
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The See What Happened[Person] Did [Unusual Action] [Timeframe]. Here’s What HappenedI Did Yoga Every Day for 6 Months. Here’s What Happened
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The How/ResultHow [A Seemingly Inconsequential Action] Can [Undesirable ResultHow Your Morning Coffee Can Lead to Heart Disease
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The CelebrityHow to [Achieve Desired Outcome] Like [Celebrity]How to Sing Like Adele
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The How to WithoutHow to [Desired Outcome] Without [Unpleasant Action]How to Increase The Traffic to Your Website (Without a Marketing Budget
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The Silver Platter[Number or How to] Simple/Easy Ways to [ Desired Outcome]14 Easy Ways to Save $100 This Month
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The AnalysisWe Analyzed [Number] [Measurable] And This Is What We LearnedWe Analyzed 100 Million Articles (And This is What We Learned)
http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/
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The TutorialA [Power Word] Tutorial to [Achieve Desired OutcomeA Comprehensive Tutorial to Make a Budget
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The Hacks[Number] Hacks to [Achieve Desired Outcome]25 Hacks to Save More Money
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The ExplainerWhy [Thing] [Outcome]Why Spirulina Makes You Smarter
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The Steps to Result[Number] Steps to [Achieve Desired Outcome]Inside The Porn Industry's Reckoning Over Sexual Assaulthttp://www.buzzfeed.com/nitashatiku/porn-sexual-assault
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The WTF[An Odd or Funny Claim]John Cena And His Giant Hands Playing With A Tiny Tortoise
http://www.buzzfeed.com/whitneyjefferson/john-cena-and-his-giant-hands-playing-with-a-tiny-turtle
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The QuizQuiz: [Which/What/How] [Quiz Topic]?Quiz: Which Harry Potter Character Are You?
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The Hot Button[Controversial Claim or Story]
People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa
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The Fortune Teller[A Claim as if You Know the Future]You Won’t Be Able to Lose Weight in 2016.
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The NewsBreaking: [StoryBreaking: Whooping Cough Outbreak in Your City
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The Command[Strong CommandStop Selling Out
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The Reasons[Number/”Here’s Why] [Outcome]16 Reasons You’re Fighting With Your Spouse
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The ImaginationImagine [Desired Outcome]Imagine Becoming a Millionaire
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The Little Known Methods[Number] Little-Known Ways to [Desired Outcome]15 Little-Known Ways to Actually Reach Your Goals This Year
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The Ignorance AvoidanceWhat You Should Know About [Topic]What You Should Know About Your Roth IRA
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The Snackable[4 Words or Fewer Summarizing Topic]You Aren't That Special
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The Pattern Interruption[Claim That Goes Against What Most People Think is TrueHow Fruit Will Make You Fat
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The SolutionsWhy [Problem] (And What to Do About It)Why You’re Not Getting Traffic to Your Website (And What to Do About It)
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The Expert Roundup[Number] [Expert] Share [What]14 Nutritionists Share Their Favourite Plant-Based Recipes
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The ReminderReminder: [Claim or Truth]Reminder: Your Weight is Not a Reflection of Your Health
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The ComparisonAre You More Like [X] or [X]?Are You More Like a Tiger or a Lion?
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The TriviaCan You [Find/Spot/Answer/etc]Can You Find The Problem With This Photo?
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The Keyword[Keyword]: [Supporting Keywords]Healthy Eating 101: How To Eat Healthy on a Budget
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The Promise[Promise of What Your Business/Content Will Do]We Can Help You Boost Your Traffic By 20%
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The ResultsHow We [Desired Result] in [Timeframe]How We Boosted Our Traffic by 20% in 6 Weeks
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The TeaserThese/Find Out Which [Thing] Could/Will [Desired Outcome]These 6 Foods Could Help You Lose 15 Pounds
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The Sidenote[Headline] ([Sidenote to Tease One of the Points]7 Lessons We Learned from General Assembly (#2 is Our Favorite)
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The Branded[Headline Formula] [Unique Branding]123 Ways to Get More Website Traffic: A Sumo-Sized Guide
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The Urgency[Action] NOW!Fix Your Conversion Rate NOW
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The Audience[Audience]! Are You [Undesirable/Desirable Outcome]?Bloggers! Are You Leaving Traffic on the Table?
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