Sample-comms-workplan-eR-2015
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Org objectiveComms objectiveAudienceIndicators (how we'll know if we're on the right track)Goals (measurable and specific)How we'll track thisActivityWho leadsWho is involvedResources requiredJuneJulyAugustSeptemberOctoberNovemberDecemberJanuary
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Make it easier for activists to get the support they need, when they need it. (1 of 4)To provide resources that will help advocacy orgs use tech more effectively and safely (1 of 4)AdvocatesIncrease in people following us on Twitter2000 by Jan 2016Spreadsheet, Twitter analyticsPromote ours and other useful resources (Twitter, Newsletter)KAKAongoingongoingongoingongoingongoingongoingongoingongoing
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Create opportunities for the team to share ideas for Tweets, more ideas = richer contentKAKA, MRx
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Take advantage of events that our audience attends and utilize the hashtagsKAKA + event goersxxongoingongoingongoingongoingongoingongoing
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Increase in newsletter subscribers700 subscribers by Jan 2016Spreadsheet, MailChimpInvite people we meet to subscribe to our newsletter more often - share a template to make this easierKAKA + Tweetersx
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Include link to newsletter on business cards?KAKA, MRx
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Add a newsletter archive page to the website to demonstrate what we share in newslettersKAKA, MRx
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Note: This is just a snapshot of one small piece of our communications plan that we are sharing to benefit others who are in the process of developing a comms plan.
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