V40_proposal_new
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ABCDEF
1
make/modelprice maxsegment2012 YTD Sales2013 WAG
2
MINI Countryman$27,000compact Prem15,34517,000
3
BMW X1$38,000compact prem2,14620,000
4
Land Rover Evoque$45,000compact Prem6,2358,750
5
Land Rover LR2$35,000compact Prem2,4173,000
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VW Tiquan$37,000compact Prem22,85428,000
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total48,99776,750
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7% of Total3,4305,373
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3.5% of total1,7152,686
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11
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Infiniti EX$40,050midsize prem2,4807,500
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BMW X3$43,600midsize prem22,59132,000
14
Acura RDX$35,720midsize prem19,80122,000
15
Audi Q5$43,900midsize prem18,98728,000
16
Caddy SRX$50,000midsize prem40,22458,000
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Merc GLK$39,000midsize prem20,14130,000
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Volvo XC60$45,000midsize prem13,75016,000
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Lexus RX$45,000midsize prem67,04888,000
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Audi A4 Allroad$40,000midsize prem2,2435,500
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total207,265287,000
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1.5% of total3,1094,305
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0.75% of total1,5542,153
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Nissan Juke$26,700compact 28,09635,000
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Nissan Roque$30,000compact 109,000120,000
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Mazda CX-5$29,000compact 29,37237,000
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Ford Escape$33,000compact 200,000265,000
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Toyota RAV4$29,000compact 134,167160,000
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Honda CR-V$29,000compact 213,381225,000
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Subaru Forester$30,000compact 56,57180,000
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33
34
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total770,587922,000
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.05% of total3,8534,610
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.025% of total1,9262,305
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high total total14,288
40
low total total7,144
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crossovers
shortfall
wagon