|HOW TO STRATEGIZE YOUR HEALTH CONTENT EDITORIAL CALENDAR|
|NOTE: This has been designed specifically for blogs, vlogs, and podcasts. If you'd also like to include your newsletter and social media, please, by all means go ahead and add them!|
Leesa Klich, MSc, R.H.N.
|Watch me plan 5 weeks of content in under 20 minutes here: https://leesaklich.com/health-content/content-strategy-example/|
Health Writer - Blogging Expert - Research Nerd
|1. To make your own copy of this tracker (if you have a Google account), on the menu bar above, click File > Make a copy. If you want to download a copy to your computer, click File > Download as, and then choose the type of file for your specific spreadsheet program. HINT: I have this on my Google drive, and installed the app on my smartphone, so I can update it whenever I want to.|
|2. OBJECTIVE - The objective here is to be consistent AND strategic! Before you begin, think about what your end goal is for your ideal client. How will you inspire, educate and entertain them? What do you want your readers to learn, feel and do? What do you help them with, and how do you do it? What products and services do you offer, and how will your content add value to your ideal clients' lives? And, once you've planned out the next 3-4 months of content, you can consider batching your content creation to be more efficient.|
|3. MOST IMPORTANT FIRST - First off add in the dates of your known promotions. What launches do you have planned? What special "health themed" days do you want to correspond with? What about flash sales for your birthday or biz anniversary? Put those dates in the first column and highlight them so you can work out publishing dates in advance of them.|
|4. DECIDE ON YOUR FREQUENCY - COLUMN A - Are you able to create content every other week? Every week? Twice or three times each week? Whatever it is now, you can always change it, but most people recommend every week (or every other week) at the very absolute least. Feel free to add (or subtract) rows to the number of monthly posts you want to create.|
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|5. DRAFT CALENDAR - COLUMNS A, E, F & K (highlighted in green) - Book in dates, categories (if using), and topics for the next 3-4 months (or more if you know them). Don't worry about the details, it's just a draft right now. You can make them "sticky" (you MUST get that out on that date) or "fluid" (flexible and can be bumped if something comes along). Every piece of content should have a purpose and a call-to-action (CTA). For example, several weeks before your planned launch you want a series of posts/vlogs/podcasts that lead up to it. These will nurture your audience and help them to understand the value of your soon-to-be-launched product or service. Also, consider your blog categories - Do you want more content in a particular category? You can use your biz goals to decide on content with that CTA (e.g. if you want a certain # of discovery calls, make sure you plan out content that has a CTA for people to schedule a discovery call with you).|
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|6. COMPLETE CALENDAR FOR THE NEXT 3-4 MONTHS - Now you're going to fill in the blanks for the next few months. If a column doesn't apply to you, then hide/delete it from the sheet. You don't need to decide on an exact keyword/title/slug until closer to your publication date (highlighted in orange). To get ideas check out my post on how to Choose a topic for your next blog post. NOTE: I've included "comments" on the headers of most of the columns, just hover over the column headers (in row 1) to see them.|
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|7. THIS IS NOT CARVED IN STONE - Of course, you want to meet these targets. And even if you can't do it all yourself, you can outsource some of your content creation (I do health writing, if you're interested). But don't forget, you're ultimately in charge of your blog, website, and wellness business, so make CEO-level strategic decisions and move on with your biz.|
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|8. KEEP THIS CALENDAR UP-TO-DATE - Make it a habit, or book it in your schedule to update this editorial calendar every time you create a new piece of content. I update my "Ideas & Brainstorming" tab every time I get an idea for a new blog post. I update my clients' calendars every time I draft a new post for them. You can even do a monthly review of the previous months' content in the "After 30 days" columns, and jot down any conclusions about that piece. You will get the most out of this plan if you use it. :)|
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