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Sl.NoModuleSession No.Content
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1Module I: Introduction to Digital Marketing1What is Digital Marketing?
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22Types of Digital Marketing
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33The 7 C’s of Digital Marketing
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44The Digital Revolution in Media
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55Digital media Vs Traditional media
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66Digital Marketing Planning
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77Review and Class Quiz
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8Module II: Search Engine Optimisation & Search Marketing (PPC)1Search Engine Optimisation - Site Supports, Sitemaps
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92Search Engine Optimisation - XML Sitemap, Webmaster Tools, Website Engagement
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103Search Engine Optimisation - User Experience, User Engagement, Site Speed, 404 errors
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114Search Engine Optimisation - SEO Tools
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125Search Marketing (PPC) - Quality score explained,
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136Search Marketing (PPC) - Conversion tracking, Understanding CPA Issues,
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147Search Marketing (PPC) - Ad positioning strategy Bidding approaches
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158Class Demonstration on Creation of Website
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169Class Demonstration on SEO
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1710Review and Class Quiz
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18Module III: Digital Display Marketing1How to find suitable websites, researching publishers and websites
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192Google Display Planner tool, publisher and website resources
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203Match audience with publisher
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214Demonstration of how to implement the techniques learnt
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225Class Presentation
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23Module IV: Email Marketing, Social Media Marketing and Mobile Marketing1Email Marketing - When to Deliver, Email Reports and Analytics
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242Social Media Marketing - Google+, Circles, Google+ Hangouts, Google+ Communities,
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253+1 Button Google+ Definition, Google+ Chat, Google+ Business Pages, Google+ Plugins,
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264Facebook Pages, Business Advertising using Facebook, Google Analytics
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275Mobile Marketing - Mobile search analytics, in-app analytics, mobile site analytics
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286Flurry, distimo, google, analytics dashboard, mCommerce, voice input,
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297Geo-location, privacy, data protection, copyrights, information sources, mobile events.
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308Presentatin by students on topics learnt.
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319Presentatin by students on topics learnt.
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3210Presentatin by students on topics learnt.
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3311Presentatin by students on topics learnt.
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34Module V: Analytics and Strategy & Planning1Analytics - PPC conversion rate?, PPC Geo Locations
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352PPC Geo Locations, PPC Ecommerce report, What PPC phrases are working?
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363PPC phrases assisting conversions, PPC Analysis
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374Strategy & Planning
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385Review of the Syllabus
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396Class Test and Question paper discussion
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