Competitive audit for Grabby.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Competitive audit	Competitive audit goal: compare the in-app purchasing experience of each competitor
2		General information								UX (rated: needs work, okay, good, or outstanding)
3		General information								First impressions		Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Location(s)	Product offering	Price ($ - $$$$)	Website (URL)	Business size (small, medium, large)	Target audience	Unique value proposition	Desktop website experience	App or mobile website experience	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Descriptiveness
5	Ali Express	Indirect	China	makes it easy to find products to sell on your store, without having to worry about inventory or shipping.	$$	https://aliexpress.com	Large	Everyone	offers five primary value propositions namely: accessibility, customization, convenience, risk reduction, and brand/status.	OKAY + Mordern minimalist design - Very limited features available in desktop	Good - Too cluterered layout as it looks choked - Incessant ads popup even if it’s a retention tool + The icons perfectly depict what the section does + Great user experience	GOOD + Access to multiple shipping methods and currency conversion to 51 languages + Ability to engage the product owner before and even after delivery has been made or not + Buyer protection and Money back guarantee if the order doesn't match - Refund could take as much as 24 days or more before it could be effected. - Extra cost could be added to your bill without you knowing it. - Payment gateway could be worked on as there has been loads of complain in this regard	OUSTANDING + Auto transaltion to 18 languages + Screen reader support	OUTSTANDING + Excellent user flow + Easy and useful order and payment option	GOOD + Easy to navigate workbench + Clear indication of clickable elements	OUTSTANDING + Simple and modest design + Good visual cue + The wordmark is executed in a strict and modern sans-serif typeface which is light weight and crispy adding a fresh and energetic mood to the whole logo. + The logo is friendly, modern and looks professional and confident	It radiates energy and power with its combination of orange and red	GOOD + Well detailed + The icons look modern and instantly recognizable
6	Amazon	Indirect	Seattle, Washington	serves as middle man between vendors and buyers as well as offering their own services and products on the platform	$$	https://www.amazon.com	Large	Everyone	Their value proposition are low pricing, fast delivery, convenience and a wide selection of products	OKAY + The website has a cool feel to it - Limited features available in desktop app	OUTSTANDING + Fully responsive + Key informattion is present	OUTSTANDING + Ability to schedule delivery + Discount option available + Ease of re-ordering previously shopped item with a tap + use of phone camera for easy shopping with the Amazon flow feature + Quick shipping + lots of option for product purchase + Decent pricing + Top notch customer service - Inability to rate whoever delievered product to serve as a guide to other shoppers when selecting a delivery method or company	OUTSTANDING + Show and tell, and the voice view screen recorder helps users with vision impairment to shop, read and be entertained + Closed caption and Real Time Text feature helps with easy communication to users with hearing problem + Speech feature enables users to find a way to connect with Alexa, Amazon devices and services without using your voice	OUTSTANDING + Easy to find products with key info + user flow from login to transaction completion is top notch and precise	OUTSTANDING + Easy to navigate + Clear CTA button	OUTSTANDING + Good design overall + The design of the arrow in the logo conveys a double purpose here which shows that the brand is a trustworthy and friendly company, and it also depicts forward progress and speed perfectly depicted by their fastest available shipping speed + The name "Amazon" means massive and there is no better name befitting of their brand + Clear colour scheme and font (oficina sans bold)	Warm and smiley tone	GOOD + The website has a cool touch to it - short and straight to the point
7	Jumia	Direct	Lagos, Nigeria	offer the widest range of products at the best prices while connecting sellers and brands with millions of consumers	$$	https://www.jumia.com.ng	Large	Nigerians and African countries	offer convenient service,consistent availability of a quality product range at an affordable price point. and home delivery services nationwide in Nigeria and Africa,	OUTSTANDING + Website is well designed and easy to use + Good user interface + the search feature helps narrow down products + Category option makes it easy to fin products	OKAY + Easy payment option + Free exclusive APP-only voucher + Fast shipping to Lagos, Abuja and selected cities in Nigeria + Good UI and access to several cool features - Constant problem revolving around packaging the wrong item for users - vendors need to be vetted as they often package substandard goods and it makes jumia an enabler as they aren't checked - you can't checkout individual item assuming you have multiple items in the cart but just want to buy one for the time being - Pay on delivery is no longer available	OUTSTANDING + Cross platform shopping experience + Faster access to deals + Ability to pay in app + Free exclusive App-Only coupon + Customized shopping experience with a personalised feed - inability to reserve a spot	NEEDS WORK - there is no audio or screen reader option for the blind - It doesn't offer the users different languages options perhaps because Nigeria is an English speaking coutry but we still have diverse number of users who are comfortable with different languages	OUTSTANDING + Great User flow and online shopping experience as usability heuristics were been applied correctly + Easy and useful order and payment processes + The menu is exactly how you want it + Ease of customization of order	GOOD + Easy navigation	OUTSTANDING + Strong Brand identity with a perfectly blended color,style and identity + Visual design communicates company ethos + Uppercase logotype in a custom sans serif typeface with smoothened angles and bold bars of the letter	it depicts gentleness and calmness with an aura of excellence	GOOD + All key info is present - Minor corrections which could be worked on
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