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Inspired by: Business Model CanvasDescribe
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Who is your customer? Describe them.

Before you answer this question, please take a look at this world wealth map.

Remember 2 things:
(1) a business needs to make money
(2) you can only make money from people who have money
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Are there different types of customers, and if so describe them.
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What do you users want to be able to do? #useroutcome
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Will you be able to measure whether your users are reaching the outcome they desire?
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What are your customers' needs and problems? #obstacle
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What do your customers use right now to meet their needs and goals? How do the strategies or tools they use now work?
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What works well about existing solutions? What does not work well about them? Why?
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Empathize with your users. Why isn't the current solution good enough? Why are they facing problems?
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Do you have evidence that these are user goals rather than your goals for them? Why are these goals deeply important for the user?

As B.J. Fogg says, there has to be enough motivation to encourage people to adopt some product.
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What do you want to build for them? #designcharacteristic
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Are your design characteristics specific enough that someone could go and build this?
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How will your solution help users overcome obstacles and reach their outcomes?
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Why will your solution help users overcome obstacles and reach their outcomes? #designargument
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Why do you want to solve this problem?
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Why do you want to partner with LD?
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How will you reach your customers?
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If applicable, what has stopped you from pursuing this idea in the past?
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To achieve your vision, what will we need to spend money on?
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To achieve your vision, how much will you charge for your product or service?
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What are your customers currently paying for? How much?
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Who are your competitors?

Don't say there are none - there are always competitors in some form or other. What is the status quo right now.
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How will you compete with them?
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What is the core tension betweeen users and their problems? Why hasn't this been solved before?
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Have feedback?

Shoot it to us at info@ldtalentwork.com (deep link to the cell if possible)
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