A/B Testing Prioritization Model.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	N
1	Powered by
2	Page Prioritization Model
3	Date	2018.Feb
4	Page Categories		Pages (Desktop)	Traffic Significance					Potential for Conversion Improvement			Total Score	Prioritization Order
5	Page Categories		Pages (Desktop)	# Pageviews	# Unique Visits	Total Cost	CPV	Score (Highest = 7; Lowest = 0)	# Exit	% Exit	Score (Highest = 7; Lowest = 0)	Total Score	Prioritization Order
6	Homepage		http://www.axys-consultants.com/	12000	9600			7	450	3.75%	2	9	3
7	Business Units Intro Pages	Purchasing	http://www.axys-consultants.com/metiers/achat.html	4000	3200			5	550	13.75%	4	9	3
8		Finance	http://www.axys-consultants.com/metiers/finance.html	2200	1760			4	400	18.18%	5	9	3
9		Digital Marketing	http://www.axys-consultants.com/metiers/marketing-digital.html	5600	4480			6	2100	37.50%	6	12	1
10		Change Management	http://www.axys-consultants.com/metiers/change.html	1100	880			3	500	45.45%	7	10	2
11		Data	http://www.axys-consultants.com/metiers/data.html	3800	3040			5	183	4.82%	2	7	5
12	Industry Intro Pages	Insurance	http://www.axys-consultants.com/secteurs/assurance.html	700	560			2	80	11.43%	4	6	6
13		Automotive	http://www.axys-consultants.com/secteurs/automobile.html	1200	960			3	110	9.17%	3	6	6
14		Transportation	http://www.axys-consultants.com/secteurs/transports.html	2300	1840			4	300	13.04%	4	8	4
15		Energy and Utility	http://www.axys-consultants.com/secteurs/energies.html	2100	1680			4	210	10.00%	3	7	5
16		Luxury and Cosmetics	http://www.axys-consultants.com/secteurs/luxe-cosmetique.html	1800	1440			3	400	22.22%	5	8	4
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100