Newspaper support and UK general elections
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ELECTION (WINNER IN BRACKETS)
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Newspaper1945 (L)1950 (L)1951 (C)1955 (C)1959 (C)1964 (L)1966 (L)1970 (C)Feb 1974 (L)Oct 1974 (L)1979 (C)1983 (C)1987 (C)1992 (C)1997 (L)2001 (L)2005 (L)2010
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Daily Express circ3.34.14.244.14.243.63.23.12.51.91.71.51.20.90.90.7
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Daily Express backingConConConConConConConConConConConConConConConLabConCon
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Sun/Daily Herald (before 1964) circ1.9221.81.51.31.21.53.33.53.94.243.63.93.33.13
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Sun/Daily Herald backingLabLabLabLabLabLabLabLabConAll-Pty Coal.ConConConConLabLabLabCon
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Daily Mail circ1.72.22.32.12.12.42.41.91.81.721.81.81.72.12.32.32.1
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Daily Mail backingConConConConConConConConConCon-Lib Coal.ConConConConConConConCon
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Daily Mirror circ2.44.64.54.74.55.15.14.74.24.23.83.33.12.92.82.11.61.3
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Daily Mirror backingLabLabLabLabLabLabLabLabLabLabLabLabLabLabLabLabLabLab
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Daily Telegraph circ0.8111.11.21.31.41.41.41.41.41.31.111.110.90.7
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Daily Telegraph backingConConConConConConConConConConConConConConConConConCon
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Guardian circ0.10.10.20.20.30.30.30.40.40.40.30.40.50.40.40.40.30.3
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Guardian backingLibLibLib/ConLib/ConLab/LibLabLab/LibLab/LibParty BalanceMore LibLab/LibAll./ConLabLab/LibDLab/LibDLab/LibDLabLib Dem
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Independent circ0.30.40.30.20.20.2
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Independent backingNoneNoneLabLab/LibDLib DemLib/Lab coalition / Not Con*
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The Times circ0.20.30.20.20.30.30.30.40.30.30.30.40.40.80.70.70.5
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The Times backingLabConConConConCon/LibCon/LibCon/LibCon/LibC/L Coal.ConConConConLabLabCon
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NOTE: circulation is given in millions
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* Indy is calling for tactical voting to keep out the Conservatives
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SOURCETwentieth-Century British Political Facts 1900-2000 and British Political Facts Since 1979, David and Gareth Butler
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RESEARCHKaty Stoddard
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Newspaper circ & partisanship
Party-backing circ. & voting