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 Description:
How does it manifest in Kadet Wallet's voice		DoDon't
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TransparentKadet Wallet keeps the user informed of where they are in the flow, what their action will lead to, and confirms that the user achieved the desired resultBe straightforward
Use precise verbs on CTAs (ex.: "send")
Use long sentences
Use general action messages (ex.: "OK" or "confirm")
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SafeCreates enough friction during the "Create Account" flow to slow down users so that they read about the importance of keeping the Secret Recovery Phrase safe.In vitally important texts, strike a balance between being overly wordy and not providing enough context.Don't let the user slide over things that are important.
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Helpful - Shows you the next step if you need help.
- Acts like all other programs you use and like.		- Use completely different terminology from other programs. "Don't make the user think!" (Unless it's necessary)
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FriendlyKadet Wallet is accessible and easy-going, casual voice not formal at all or "stuffy"
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KnowledgeableKadet Wallet uses plain language but also informative for various levels from new user to experienced provides an academy icon or pop up where further education is available but doesn't get in the way for an experienced user Don't use esoteric jargon; in other words don't be exclusive with language but still encouraging growth and knowldege
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InnovativeUniqueness, offering new perspectives show enthusiasm to new features, functionsedgy but still within the path of understanding the goals and objectives. More of unchartered than risk-taker so don't oversell innovation
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ConfidentKadet Wallet is a one-stop shop; easy, efficient. Low, calm, and steady voice invokes confidence in itself and its usersenables users to feel confident about themselves because Kadet Wallet is confident about what they deliver Don't make things complicated, convoluted or else it will seem wavery and insecure
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