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Enter you current Open rate information in the 2 light blue boxes
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Current Open Rate prior to iOS 1545%
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Current Percent of Apple mail email openers15%
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Predict My Open Rate after iOS 1548.6%
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Your rate will be inflated by this %8.0%
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Our calculators are based on the assumptions that:
A) 80% of your Apple Mail audience will opt in to Mail Privacy Protection.
B) the reported open rate for that audience will be 75%.
C) non-Apple mail subscribers all have the same open rate as your average.
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Predicted adoption rate80%
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Predicted reported open rate75%
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These calculators are not a perfect representation of the impact that Mail Privacy Protection will have on open rate. Use them for illustrative purposes only.

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