Project Plan Bomfy B.
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ZIP Idea Lab | Project Plan : Your Project Title
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Problem Statement: How might we develop and implement an effective IMC strategy for Bomfy B.?
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ProcessToolsDetails2-132-132-162-162-162-162-162-232-233-23-93-93-94-11Est. Hours
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Empathize
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ResearchStance, Sandcloud, Blenders, Forrest and Harold, etc.
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Observation Colors, language, images -- adjectives
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Engagement: InterviewsKevin and Bern
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Define
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Personas
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Synthesize
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Reframe/Update Problem Statement
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Ideate
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Sketch Divergent
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Collect Feedback
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Sketch Convergent
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Prototype
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Build 1.0
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Build 1.1
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Test
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Collect Feedback
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Share
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Storytelling
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ProcessToolsDetails2-162-162-162-162-162-162-162-232-233-23-93-93-94-11Est. Hours
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Developed by Kevin Popovic, Director ZIP Idea Lab. kpopovic@sdsu.eduThinkingBuildingLearning
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To learn more about Project Planning visit http://idealab.sdsu.edu
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