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Presseclub (main room)Plenum ABCAtriumChicago A3.1New York A2.1
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Session #1
11:00-12:00		Standardized Campaign TrackingAndreHow to present insights to a divers AudienceGregor BucherTomorrow we'll do s.th. amazingHow far behind is Analytics in EMEA/EU and what can we do?Jan ExnerMerge my dataHow to bring 50+ tools to use one, unified data layerMatthew Brandt
079 358 7487
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Session #2
1200-13:00		Hard lessons learned implementing GA360 for DoodleHard lessons learned in implementing 360 for Doodle.PatriciaSurvey & TrackingHow to combine onsit surveys with tracking behaviourJanine Lee & Luisa GignoliniPredetermined vs Recursive
(EN/DE/FR)		Philospohical Discussion of the two methodologiesMatthew Brandt
079 358 7487		Getting the most out of search dataSEO, SEA, etc.Brian JägerData Analytics im Maschinenbau
(German)		Unstrukturierte Daten strukturieren, Optical Recognition, Data CleansingH.P. Gysel
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Lunch
13:00-14:00
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Session #3
14:00-15:00		Data QualityJan ExnerAnalytics Nerd Data Lake SpecialistMachine Learning in digital analyticsPascal AlbrechtInbound Marketing - Concept vs RealityLukas
@LukasFischer		Are we automating ourselves away?Role in the automized world of tmrwNicolas KaufmannImplicit Traffic AttributionPros + Cons of direct click modelJoel
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Session #4
15:00-16:00		Privacy?wtf?Jan ExnerAnalytics is useless..?How do we enforce usage of the data we generate?Nicolas Kaufmann, Matthew BrandtText Analytics in daily businessChallenge of doing an analysis with unstructured data. ChristineAnalytics MessiData-driven attribution, Budgeting, Diminishing Marginal BenefitPascal Albrecht
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Session #5
16:00-17:00		Where do I begin?There are 1000 tools and ideas. Why, how?VincenzoCommunitiesJan ExnerLiftetime Value AttributionBridging the gap between dataBrian JägerStop Manual WorkTools, best practices to build dashobards and reporting and reduce manual workAlessandro
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Apero (Reithalle)
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