Tuff: Landing Page Testing Plan Timeline

	A	B	C	D	E	F	G	H	I	J
1			Phase 1		Phase 2	Phase 3	Phase 4	Phase 5	Phase 6	Phase 7
2	Timing (Week of)	7/26	8/2	8/9	8/16	8/25	9/1	9/8	9/15	9/22
3	Channels Running	Google	Google, FB	Google, FB	Google, FB	Google, FB	Google, FB	Google, FB	Google, FB	Google, FB
4	Spend	$350.00	$700.00	$1,000.00	$1,000.00	$1,000.00	$1,000.00	$1,000.00	$1,000.00	$1,000.00
5	Facebook	$0.00	$350.00	$500.00	$500.00	$500.00	$500.00	$500.00	$500.00	$500.00
6	Google	$350.00	$350.00	$500.00	$500.00	$500.00	$500.00	$500.00	$500.00	$500.00
7	Traffic Goal	117	233	333	333	333	333	333	333	333
8	CPC	$3.00	$3.00	$3.00	$3.00	$3.00	$3.00	$3.00	$3.00	$3.00
9	Benchmarking
10	Landing Page Version 1
11	Landing Page Version 2
12	Landing Page Version 3
13	Landing Page Version 4
14	Landing Page Version 5
15	Landing Page Version 6
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18	Caveats
19	Minimum traffic	300-500 visitors to get an accurate viewpoint regarding performance
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