SDR Metrics Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1		Jan-16	Feb-16	Mar-16	Apr-16	May-16	Jun-16	Jul-16	Aug-16	Sep-16	Oct-16	Nov-16	Dec-16	Jan-17	Feb-17	Mar-17	Apr-17	May-17	Jun-17

2	Headcount
3	Full Time Sales Development Reps (SDRs)	1	1	1	2	2	2	3	3	3	5	5	5	7	7	8	10	10	12
4
5	Prospects
6	New Total Prospects	192	205	203	418	388	422	567	564	591	1,045	1,100	1,050	1,414	1,386	1,648	2,130	2,200	2,208
7	New Prospects per SDR	192	205	203	209	194	211	189	188	197	209	220	210	202	198	206	213	220	184
8	Prospect Responses	83	89	91	174	140	166	204	208	216	451	483	376	603	539	641	775	959	875
9	Reach Rate	43%	43%	45%	42%	36%	39%	36%	37%	37%	43%	44%	36%	43%	39%	39%	36%	44%	40%
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11	Leads
12	Sales Qualified Leads (SQLs)	7	8	9	14	16	18	24	17	20	41	46	35	68	50	73	85	79	75
13	SQLs per SDR	7	8	9	7	8	9	8	6	7	8	9	7	10	7	9	9	8	6
14	Pass Rate	8.43%	8.99%	9.89%	8.05%	11.43%	10.84%	11.76%	8.17%	9.26%	9.09%	9.52%	9.31%	11.28%	9.28%	11.39%	10.97%	8.24%	8.57%
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16	Pipeline
17	Qualified Sales Opportunities (QSOs)	5	6	6	11	12	13	17	12	16	28	36	23	54	35	56	64	61	53
18	QSOs per SDR	5	6	6	6	6	7	6	4	5	6	7	5	8	5	7	6	6	4
19	Prospects per QSO	38	34	34	38	32	32	33	47	37	37	31	46	26	40	29	33	36	42
20	Pipeline Rate	71.43%	75.00%	66.67%	78.57%	75.00%	72.22%	70.83%	70.59%	80.00%	68.29%	78.26%	65.71%	79.41%	70.00%	76.71%	75.29%	77.22%	70.67%
21
22	Goals
23	Reach Rate - Goal	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%
24	Pass Rate - Goal	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%
25	Pipe Rate - Goal	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%
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