SDR Metrics Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1		Jan-16	Feb-16	Mar-16	Apr-16	May-16	Jun-16	Jul-16	Aug-16	Sep-16	Oct-16	Nov-16	Dec-16	Jan-17	Feb-17	Mar-17	Apr-17	May-17	Jun-17

2	Headcount
3	Full Time Sales Development Reps (SDRs)	1	1	1	2	2	2	3	3	3	5	5	5	7	7	8	10	10	12
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5	Prospects
6	New Total Prospects	187	200	194	396	412	360	660	609	546	1,100	1,095	920	1,526	1,309	1,568	2,040	1,890	2,208
7	New Prospects per SDR	187	200	194	198	206	180	220	203	182	220	219	184	218	187	196	204	189	184
8	Prospect Responses	71	78	69	160	153	151	259	238	196	468	459	349	595	481	599	787	669	908
9	Reach Rate	38%	39%	36%	40%	37%	42%	39%	39%	36%	43%	42%	38%	39%	37%	38%	39%	35%	41%
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11	Leads
12	Sales Qualified Leads (SQLs)	7	8	6	13	15	16	25	21	22	44	48	40	52	48	54	73	63	73
13	SQLs per SDR	7	8	6	7	8	8	8	7	7	9	10	8	7	7	7	7	6	6
14	Pass Rate	9.86%	10.26%	8.70%	8.13%	9.80%	10.60%	9.65%	8.82%	11.22%	9.40%	10.46%	11.46%	8.74%	9.98%	9.02%	9.28%	9.42%	8.04%
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16	Pipeline
17	Qualified Sales Opportunities (QSOs)	5	6	4	10	11	11	17	14	17	33	36	26	35	34	43	49	42	57
18	QSOs per SDR	5	6	4	5	6	6	6	5	6	7	7	5	5	5	5	5	4	5
19	Prospects per QSO	37	33	49	40	37	33	39	44	32	33	30	35	44	39	36	42	45	39
20	Pipeline Rate	71.43%	75.00%	66.67%	76.92%	73.33%	68.75%	68.00%	66.67%	77.27%	75.00%	75.00%	65.00%	67.31%	70.83%	79.63%	67.12%	66.67%	78.08%
21
22	Goals
23	Reach Rate - Goal	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%
24	Pass Rate - Goal	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%
25	Pipe Rate - Goal	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%
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