SDR Metrics Template
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Jan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-16Jan-17Feb-17Mar-17Apr-17May-17Jun-17
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Headcount
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Full Time Sales Development Reps (SDRs)
111222333555778101012
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Prospects
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New Total Prospects2101842193643904045496246039251,0609051,4911,5191,6641,8501,8202,412
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New Prospects per SDR210184219182195202183208201185212181213217208185182201
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Prospect Responses 9473821631461762132262323924293756666036436597311085
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Reach Rate45%40%37%45%37%44%39%36%38%42%40%41%45%40%39%36%40%45%
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Leads
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Sales Qualified Leads (SQLs)1189151420222327335032686763706393
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SQLs per SDR11898710789710610108768
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Pass Rate11.70%10.96%10.98%9.20%9.59%11.36%10.33%10.18%11.64%8.42%11.66%8.53%10.21%11.11%9.80%10.62%8.62%8.57%
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Pipeline
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Qualified Sales Opportunities (QSOs)866111115151619243323544747504274
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QSOs per SDR866668556575876546
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Prospects per QSO263137333527373932393239283235374333
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Pipeline Rate72.73%75.00%66.67%73.33%78.57%75.00%68.18%69.57%70.37%72.73%66.00%71.88%79.41%70.15%74.60%71.43%66.67%79.57%
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Goals
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Reach Rate - Goal40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%40%
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Pass Rate - Goal11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%11%
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Pipe Rate - Goal73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%73%
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