SDR Metrics Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1		Jan-16	Feb-16	Mar-16	Apr-16	May-16	Jun-16	Jul-16	Aug-16	Sep-16	Oct-16	Nov-16	Dec-16	Jan-17	Feb-17	Mar-17	Apr-17	May-17	Jun-17

2	Headcount
3	Full Time Sales Development Reps (SDRs)	1	1	1	2	2	2	3	3	3	5	5	5	7	7	8	10	10	12
4
5	Prospects
6	New Total Prospects	205	188	180	418	386	430	594	540	549	995	930	1,060	1,386	1,484	1,696	2,010	2,080	2,172
7	New Prospects per SDR	205	188	180	209	193	215	198	180	183	199	186	212	198	212	212	201	208	181
8	Prospect Responses	79	81	79	148	147	181	234	191	234	386	340	417	528	538	742	783	820	804
9	Reach Rate	39%	43%	44%	35%	38%	42%	39%	35%	43%	39%	37%	39%	38%	36%	44%	39%	39%	37%
10
11	Leads
12	Sales Qualified Leads (SQLs)	9	9	8	13	13	20	25	19	20	34	30	42	52	53	67	90	83	96
13	SQLs per SDR	9	9	8	7	7	10	8	6	7	7	6	8	7	8	8	9	8	8
14	Pass Rate	11.39%	11.11%	10.13%	8.78%	8.84%	11.05%	10.68%	9.95%	8.55%	8.81%	8.82%	10.07%	9.85%	9.85%	9.03%	11.49%	10.12%	11.94%
15
16	Pipeline
17	Qualified Sales Opportunities (QSOs)	6	6	6	10	10	14	18	15	16	27	21	32	40	42	47	66	57	65
18	QSOs per SDR	6	6	6	5	5	7	6	5	5	5	4	6	6	6	6	7	6	5
19	Prospects per QSO	34	31	30	42	39	31	33	36	34	37	44	33	35	35	36	30	36	33
20	Pipeline Rate	66.67%	66.67%	75.00%	76.92%	76.92%	70.00%	72.00%	78.95%	80.00%	79.41%	70.00%	76.19%	76.92%	79.25%	70.15%	73.33%	68.67%	67.71%
21
22	Goals
23	Reach Rate - Goal	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%	40%
24	Pass Rate - Goal	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%	11%
25	Pipe Rate - Goal	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%	73%
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100