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Create professional Gantt charts in GanttPRO in a few clicks
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Marketing Action Plan7/19/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary7/20/20267/25/202620320000
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1.1Objectives of plan7/20/20267/21/20260800OpenMedium00
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1.2Challenges of organization7/21/20267/22/20260800OpenMedium00
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1.3Expectations if marketing plan was successful7/22/20267/23/20260800OpenMedium00
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1.4Alignment7/23/20267/25/20260800OpenMedium00
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1.5Mission7/24/20267/25/2026100800DoneMedium00
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2Target markets7/26/20267/29/20260240000
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2.1Demographics7/26/20267/27/20260800OpenMedium00
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2.2Lifestyle7/27/20267/28/20260800OpenMedium00
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2.3Actions7/28/20267/29/20260800OpenMedium00
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3Organization’s strategies and plans7/30/20268/4/20260240000
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3.1New products, markets7/30/20268/1/20260800OpenMedium00
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3.2Promotions7/31/20268/1/20260800OpenMedium00
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3.3Expansion8/1/20268/2/20260800OpenMedium00
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3.4Assessment8/2/20268/3/20260800OpenMedium00
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3.5Current marketing efforts8/3/20268/4/20260800OpenMedium00
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4Marketing metrics- performance/interactivity8/5/20268/9/20260160000
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4.1Search Engine positioning (for keywords )8/5/20268/6/20260800OpenMedium00
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4.2Analytics8/6/20268/8/20260800OpenMedium00
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4.3Facebook Insights/ likes8/7/20268/8/20260800OpenMedium00
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4.4Twitter activity8/8/20268/9/20260800OpenMedium00
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5Industry analysis8/10/20268/16/20260320000
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5.1SWOT situational analysis8/10/20268/11/20260800OpenMedium00
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5.2Competitor analysis and environment8/11/20268/12/20260800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )8/12/20268/13/20260800OpenMedium00
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5.4Market research/Consumer insights8/13/20268/15/20260800OpenMedium00
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5.5focus group8/14/20268/15/20260800OpenMedium00
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5.6If service organization8/15/20268/16/20260800OpenMedium00
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6Service blueprint8/17/20268/19/20260160000
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6.1Service gap analysis8/17/20268/18/20260800OpenMedium00
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6.2Summarize challenges8/18/20268/19/20260800OpenMedium00
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7Brand Blueprint8/20/20268/29/20260480000
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7.1Brand Personality– How to get your brand unstuck?8/20/20268/22/20260800OpenMedium00
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7.2Current image, mindset, behavior8/21/20268/22/20260800OpenMedium00
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7.3Desired behavior8/22/20268/23/20260800OpenMedium00
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7.4Challenges to overcome8/23/20268/24/20260800OpenMedium00
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7.5Brand Properties8/24/20268/25/20260800OpenMedium00
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7.6Product/service features8/25/20268/26/20260800OpenMedium00
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7.7Logo8/26/20268/27/20260800OpenMedium00
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7.8Tagline8/27/20268/29/20260800OpenMedium00
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8Brand Essence8/29/20269/6/20260560000
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8.1Organizational touchstone8/29/20268/30/20260800OpenMedium00
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8.2Customer insights and key benefit8/30/20268/31/20260800OpenMedium00
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8.3Recommendations for Clarified Brand8/31/20269/1/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline9/1/20269/2/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)9/2/20269/3/20260800OpenMedium00
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8.6Universal Selling Points (USP)9/3/20269/5/20260800OpenMedium00
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8.7Value Proposition9/6/20269/6/20260800OpenMedium00
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9Brand Blueprint Elements9/6/20269/19/20260800000
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9.1Competitive context9/6/20269/7/20260800OpenMedium00
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9.2Target markets9/7/20269/8/20260800OpenMedium00
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9.3Current image, mindset, behavior9/8/20269/9/20260800OpenMedium00
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9.4Desired behavior9/9/20269/10/20260800OpenMedium00
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9.5Challenges to overcome9/10/20269/12/20260800OpenMedium00
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9.6Brand Properties9/11/20269/12/20260800OpenMedium00
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9.7Brand Essence9/12/20269/13/20260800OpenMedium00
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9.8Customer insights/benefit9/13/20269/14/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)9/14/20269/15/20260800OpenMedium00
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9.10Brand Promise9/15/20269/16/20260800OpenMedium00
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9.11Universal Selling Points9/16/20269/17/20260800OpenMedium00
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9.12Value Proposition9/17/20269/19/20260800OpenMedium00
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10Integrated Media Sample9/19/202610/10/202601280000
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10.1Flyers/ brochures9/19/20269/20/20260800OpenMedium00
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10.2YouTube -Video9/20/20269/21/20260800OpenMedium00
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10.3Facebook9/21/20269/22/20260800OpenMedium00
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10.4Twitter9/22/20269/23/20260800OpenMedium00
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10.5Email blast9/23/20269/24/20260800OpenMedium00
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10.6Blog9/24/20269/26/20260800OpenMedium00
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10.7Social bookmarks9/25/20269/26/20260800OpenMedium00
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10.8Pinterest9/26/20269/27/20260800OpenMedium00
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10.9Instagram9/27/20269/28/20260800OpenMedium00
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10.10TV/radio9/28/20269/29/20260800OpenMedium00
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10.11Infographic9/29/20269/30/20260800OpenMedium00
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10.12Newspaper9/30/202610/1/20260800OpenMedium00
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10.13Posters10/1/202610/3/20260800OpenMedium00
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10.14Newsletter ( online)10/2/202610/3/20260800OpenMedium00
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10.15Personal networks10/3/202610/4/20260800OpenMedium00
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10.16friends, family, org.10/4/202610/5/20260800OpenMedium00
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10.17Local businesses10/5/202610/6/20260800OpenMedium00
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10.18WOM friends10/6/202610/7/20260800OpenMedium00
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10.19Events10/7/202610/8/20260800OpenMedium00
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10.20Past participants/buyers10/8/202610/10/20260800OpenMedium00
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10.21Partner organizations10/9/202610/10/20260800OpenMedium00
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11Implementation (What resources)10/11/202610/18/20260400000
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11.1staff10/11/202610/12/20260800OpenMedium00
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11.2management10/12/202610/13/20260800OpenMedium00
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11.3staff availability10/13/202610/14/20260800OpenMedium00
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11.4expertise to implement the plan10/14/202610/15/20260800OpenMedium00
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11.5outsource elements of plan (use outside vendors)10/15/202610/17/20260800OpenMedium00
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11.6time10/16/202610/17/20260800OpenMedium00
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11.7resources (financial)10/17/202610/18/20260800OpenMedium00
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12Monitoring Evaluation10/19/202610/25/20260320000
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12.1Monitoring metrics10/19/202610/20/20260800OpenMedium00
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12.2Website - Google Analytics10/20/202610/21/20260800OpenMedium00
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12.3Social media insights10/21/202610/22/20260800OpenMedium00