ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Vida 6 Month Marketing Plan Calendar
2
MonthProjectDescription
Strategic Plan Priority Area
MetricResponsible Parties
3
Nov-24Press releaseDevelop and distribute a press release summarizing the strategic goals, with emphasis on the bilingual model and cultural initiativesCommunityPublished in 2 news outlets and shared via social media channels and in community groupsGhost Writer
4
Nov-24Social Media Review last year's social media performance to assess what content resonated best with families and alumni.
Community & Autonomy
Audit completedGhost Writer
5
Nov-24Social Media Finalize content calendar
Community & Autonomy
Calendar completed with 3 posts per week, plus holidays and school wide events. Calendar to be shared with Christine via Google DriveGhost Writer & Christine
6
Nov-24Videos - Vida StoriesVideo Production: Start collecting family and student stories for "Vida Stories" video content. Community4 families determined and contacted with meetings set up for December and January to film their storiesChristine
7
Nov-24DatabaseDetermine plan for using Little Green Light and set up training sessionsAutonomyPlan created and meetings scheduled for follow up training sessions if neededGhost Writer & Christine
8
Nov-24Website updatesUpdate alumni stories on website Community3 new alumni stories sent to web master and posted on the websiteWeb Master
9
10
Dec-24Video - Virtual TourReach out to video production agency to schedule virtual tour videoCommunityProduction company contacted, tour scheduledChristine
11
Dec-24Videos - Vida StoriesFilm family and student storiesCommunity1-2 family stories filmed
Christine & Gettysburg College
12
Dec-24Social mediaSchedule posts for holidays and school events
Community & Autonomy
Posts scheduled for each holiday that the school will be closed and scheduled school wide eventsGhost Writer
13
Dec-24DatabaseTraining session for staff to learn Little Green LightAutonomy1 LGL training session (if needed)Ghost Writer & Christine
14
Dec-24Alumni outreachCreate alumni newsletter draft to send in the new yearAutonomyDraft createdGhost Writer & Christine
15
16
Jan-25Videos - Vida StoriesFilm family and student storiesCommunity2-3 family stories filmed
Christine & Gettysburg College
17
Jan-25Video - Virtual TourFilm for virtual tour video. Production company produces videoCommunityVirtual tour filmed and all relevant media shared with company to complete the video
Production Company or Gettysburg College
18
Jan-25Press releasePromote enrollment via press relases and targeted media outreach
Community & Autonomy
Published in 2 news outlets and shared via social media channels and in community groupsGhost Writer
19
Jan-25Alumni OutreachSend alumni newsletter along with a reminder to the reunion party AutonomyAlumni newsletter sent via emailGhost Writer & Christine
20
Jan-24DatabaseTraining session for staff to learn Little Green LightAutonomy1 LGL training session (if needed)Ghost Writer & Christine
21
Jan-25Social MediaSchedule evergreen content based on content calendar
Community & Autonomy
2-3 posts per week scheduled in Meta Business SuiteGhost Writer
22
23
Feb-25Videos - Vida StoriesEdit family and student storiesCommunity4 videos editedGettysburg College
24
Feb-25Video - Virtual TourVirtual tour video finalizedCommunityVirtual tour finished, uploaded to website
Production Company or Gettysburg College
25
Feb-25Video - Virtual TourVideo uploaded to websiteCommunityPublished on websiteWeb Master
26
Feb-25Video - Virtual TourVideo uploaded to social mediaCommunityUploaded to social mediaGhost Writer
27
Feb-25Social MediaPaid advertisements around enrollement
Community & Autonomy
1 advertisement per week on Social Media Ghost Writer
28
29
Mar-25Website updatesImprove Vida's SEO to make it easier for families looking for bilingual education options.CommunityVida will show in the first page of google search results when searching for "charter school near me" or "bilingual school near me"
Web Master & Ghost Writer
30
Mar-25DatabaseTraining session for staff to learn Little Green LightAutonomy1 LGL training session (if needed)Ghost Writer & Christine
31
Mar-25Alumni StoriesCollect & edit Alumni StoriesCommunity3 new alumni stories editedGhost Writer & Christine
32
Mar-25Website updatesUpdate alumni stories on website Community3 new alumni stories posted on the websiteWeb Master
33
Mar-25Donor outreachDraft donor newsletter/Vida updateAutonomyDraft created and shared with Christine Ghost Writer & Christine
34
35
Apr-25Donor outreachSend donor newsletter/Vida updateAutonomyDonor newsletter sent Ghost Writer
36
Apr-25Alumni OutreachSend reminder about reunion partyAutonomyReminder sent (mail or snail mail?)Ghost Writer
37
Apr-25Videos - Vida StoriesDebut Vida Stories video (could be done earlier if they are finished)CommunityVideos are shared on social media and website
Web Master & Ghost Writer
38
Apr-25Press ReleaseCreate and send press release about Exec Director and Principal receiving Doctorate Degrees? CommunityPublished in 2 news outlets and shared via social media channels and in community groupsGhost Writer
39
Apr-25Strategic PlanningDevelop May-December Marketing & Content Calendar
Community & Autonomy
Calendar created through the end of 2025. Shared with ChristineGhost Writer
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100