Joy's Sample Social Media Schedule
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ABCDEFGHIJKL
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Monday's social media plan
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NOTE: This includes posts about our content and coverage plans. It doesn't include retweets or shares of other users' posts, which can't really be scheduled.
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Don't forget these types of posts:
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Morning weather forecast on Twitter
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The big news of the day, perhaps shared more than once from different angles or with different visual approaches
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A preview of a daily event. "Remember, this is happening tonight. This story from earlier in the week has all the details."
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A crowdsourcing effort or invitation to interact.
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A link to something in the archive. ("This person is in the news today. Here's the story we did about him last month.")
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TIME POINT PERSONMAIN FACEBOOKDONE?MAIN TWITTERDONE?Notes about what to schedule today
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(which team/person is in charge of scheduling?)Description of content postedInitials of who did it, then time of the post or scheduled postContent postedInitials of who did it, then time of the post or scheduled post
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6 am hourStories from yesterday (or earlier) worth repeating today:Notes here
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Stories that need special attention today:Notes here
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7 am hourWeather forecastJM 7:00 amStories coming today that'll we need to be ready to respond to quickly:Notes here
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Coverage coming from reporters' accounts that we need to watch out for:Notes here
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8 am hourLink to the schedule for today's parade, with a reminder in the text about road closures.JM 8:15 amHighlight photo from last night's game, with link to gamer.JM 8:30 am
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9 am hour
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10 am hour
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11 am hour
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noon hour
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1 pm hour
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2 pm hourAlbum of parade photos
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3 pm hour
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4 pm hour
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5 pm hour
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6 pm hourWhat to watch for in tonight's debate
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7 pm hour
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8 pm hour
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9 pm hour
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10 pm hour
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11 pm hour
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