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1
ELB+ Report Data through 02/23/2025 (Last Updated: 02/25/2025)
2
CategoryGrowthRevenueQualityExperience
3
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
4
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
5
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/24
Gross Prepaid Activations Target MTD
THRU 02/24
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/26/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
6
10192733: 1160 Tully RdTULLYDAWOOD1591051181389.10%7.80%6175$6,817.24$38.963,5372987.3317276%2096122%522718%188615%341399.20%87493%488939%32173%1,86567%43388.76
7
8
ELB+ Report Data through 02/22/2025 (Last Updated: 02/24/2025)
9
CategoryGrowthRevenueQualityExperience
10
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
11
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
12
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/23
Gross Prepaid Activations Target MTD
THRU 02/23
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/25/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
13
10192733: 1160 Tully RdTULLYDAWOOD1599873135.20%4.40%6161$6,052.48$37.593,8643090.6313675%3004103%53740%156816%3889100.00%93993%464840%24976%1,88467%43328.76
14
15
ELB+ Report Data through 02/18/2025 (Last Updated: 02/20/2025)
16
CategoryGrowthRevenueQualityExperience
17
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
18
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
19
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/19
Gross Prepaid Activations Target MTD
THRU 02/19
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/21/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
20
10192733: 1160 Tully RdTULLYDAWOOD15977871088.10%9.30%6133$5,314.59$39.962,8102764.8188783%337094%492425%86919%3750102.10%112793%463340%28576%1,17079%47448.33
21
22
ELB+ Report Data through 02/17/2025 (Last Updated: 02/19/2025)
23
CategoryGrowthRevenueQualityExperience
24
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
25
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
26
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/18
Gross Prepaid Activations Target MTD
THRU 02/18
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/20/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
27
10192733: 1160 Tully RdTULLYDAWOOD1597482890.60%9.60%6125$4,914.69$39.322,7522750.8172887%3158101%51660%81219%400899.70%112793%467439%15983%1,17079%47478.33
28
29
ELB+ Report Data through 02/16/2025 (Last Updated: 02/18/2025)
30
CategoryGrowthRevenueQualityExperience
31
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
32
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
33
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/17
Gross Prepaid Activations Target MTD
THRU 02/17
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/19/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
34
10192733: 1160 Tully RdTULLYDAWOOD1597276494.60%10.20%6116$4,754.15$40.982,9132789.4187288%349395%51080%63821%420297.30%118692%430942%17482%1,23478%47188.33
35
36
ELB+ Report Data through 02/15/2025 (Last Updated: 02/17/2025)
37
CategoryGrowthRevenueQualityExperience
38
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
39
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
40
HierarchyStore NameDealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/16
Gross Prepaid Activations Target MTD
THRU 02/16
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/18/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
41
10192733: 1160 Tully RdTULLYDAWOOD1596670494.20%8.60%6113$4,704.18$41.632,2652607.2155493%3302101%50680%64421%3607102.80%141491%379245%8190%1,36776%47188.33
42
43
ELB+ Report Data through 02/11/2025 (Last Updated: 02/13/2025)
44
CategoryGrowthRevenueQualityExperience
45
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
46
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%
BYOD % of Acts
15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
155-Day Feature MRC Retention
50%
Flagged Activations Rank
-CSAT9.5
47
HierarchyStore Name
Dealer Partner
February Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/12
Gross Prepaid Activations Target MTD
THRU 02/12
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/14/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTD
Ntl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
48
10192733: 1160 Tully RdTULLYDAWOOD1595351103.70%8.50%591$3,683.37$40.482,6682689.4187892%3190107%4641-44%80920%442792.60%143595%273050%12094%1,83568%50737.5
49
50
ELB+ Report Data through 02/04/2025 (Last Updated: 02/06/2025)
51
CategoryGrowthRevenueQualityExperience
52
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
53
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
54
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 02/05
Gross Prepaid Activations Target MTD
THRU 02/05
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (02/07/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
55
10192733: 1160 Tully RdTULLYDAWOOD1592422110.60%4.00%540$1,814.63$45.3710772086.7208196%2515132%2313115%35845%429691.20%396667%227150%1100%1,53373%110
56
57
ELB+ Report Data through 01/31/2025 (Last Updated: 02/05/2025)
58
CategoryGrowthRevenueQualityExperience
59
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
60
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
61
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/31
Gross Prepaid Activations Target MTD
THRU 01/31
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
AutopayPPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
62
10192733: 1160 Tully RdTULLYDAWOOD120129115112.20%3.80%172$7,526.11$43.762381763.71358103%1456100%372200%229814%3178105.60%108390%196354%111368%1,06681%27029.41
63
64
Final ELB+ Performance, January 2025
65
CategoryGrowthRevenueQualityExperience
66
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
67
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
68
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/31
Gross Prepaid Activations Target MTD
THRU 01/31
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
AutopayPPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
69
10192733: 1160 Tully RdTULLYDAWOOD120129115112.20%3.80%172$7,526.11$43.762411775.51429103%1497100%374200%229214%3170105.60%106290%201056%111268%1,05881%26979.41
70
71
ELB+ Report Data through 01/28/2025 (Last Updated: 01/30/2025)
72
CategoryGrowthRevenueQualityExperience
73
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
74
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
75
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/29
Gross Prepaid Activations Target MTD
THRU 01/29
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (01/31/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
76
10192733: 1160 Tully RdTULLYDAWOOD120119105112.90%3.40%5165$7,218.19$43.755842058.61012109%244373%669182%267813%3953100.30%67495%231555%125667%1,18279%27649.41
77
78
ELB+ Report Data through 01/27/2025 (Last Updated: 01/29/2025)
79
CategoryGrowthRevenueQualityExperience
80
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
81
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
82
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/28
Gross Prepaid Activations Target MTD
THRU 01/28
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (01/30/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
83
10192733: 1160 Tully RdTULLYDAWOOD120115101113.70%3.40%4155$7,069.17$45.616742108.21057110%232677%620190%283213%3874100.90%74594%276653%122068%1,21279%28659.38
84
85
ELB+ Report Data through 01/26/2025 (Last Updated: 01/28/2025)
86
CategoryGrowthRevenueQualityExperience
87
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
88
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
89
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/27
Gross Prepaid Activations Target MTD
THRU 01/27
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (01/29/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
90
10192733: 1160 Tully RdTULLYDAWOOD12011297115.70%3.60%4151$6,909.21$45.7668421201138109%216780%573199%272013%3489103.80%86393%336650%125867%1,21479%30999.29
91
92
ELB+ Report Data through 01/21/2025 (Last Updated: 01/23/2025)
93
CategoryGrowthRevenueQualityExperience
94
TargetTargetTargetTargetMetric Ceiling: $12.00TargetTargetTargetTargetTarget
95
Metrics
Prepaid Phone Acts % Tgt (DCS)
100%
Prepaid BTS (Excl. HSI) Acts % Tgt (DCS)
100%
Prepaid HSI Acts % Tgt (DCS)
100%BYOD % of Acts15%Feature Revenue (ECS)
Upgrade Protection Attach
60%
155-Day Act Retention (DCS)
60%
95-Day Feature Retention
60%
Flagged Activations Rank
-CSAT9.5
96
HierarchyStore NameDealer Partner
January Gross Target (FULL MONTH)
Gross Prepaid Activations MTD
THRU 01/22
Gross Prepaid Activations Target MTD
THRU 01/22
# of Activations to Reach 100% to Target MTD
Gross Prepaid Activations % to Target
Autopay
Today's Target (01/24/2025)
PPD MTD
Accessories $ MTD
Acc $ / box MTDNtl RankRank IndexNtl Rank2ResultNtl Rank3Result4Ntl Rank32Result43Ntl Rank5Result6Ntl Rank7Result8Ntl Rank9Result10Ntl Rank11Result12Ntl Rank13Result14Ntl Rank15PercentileNtl Rank16Result17
97
10192733: 1160 Tully RdTULLYDAWOOD120911152479.10%4.30%4126$5,815.98$46.161,2202318.91311109%286966%541219%243214%404198.70%101993%243355%130067%1,77769%39558.89
98
99
ELB+ Report Data through 01/19/2025 (Last Updated: 01/21/2025)
100
CategoryGrowthRevenueQualityExperience