Estimate the total number of people who change their whatsapp DP to the Indian flag on Independence Day

	A	C	D	E	F	G	H	I	J	K	L
1	ASSUMPTIONS	Estimate the total number of people who change their whatsapp DP to the Indian flag on Independence Day
2	Only people living in India are considered.	Step 1: Calculation of number of people using WhatsApp across age groups
3	People in the age group 0-10 do not have personal WhatsApp accounts.	Population Divide	1,400,000,000
4	Lesser number of people in rural areas have access to internet and hence to WhatsApp than those in urban areas.		Urban				Rural
5	Younger generation is likely to be more patriotic than the older generations.		60%				40%
6	Indifferent people are likely to change their DPs in some cases, like when influenced by friends, relatives, etc.	Age Groups	0-15	16-50		51-80	0-15		16-50	51-80
7	Unpatriotic people shall not change their DPs.	Percentage of population	20%	60%		20%	20%		60%	20%
8		Percentage of people who have access to WhatsApp	5%	80%		40%	1%		40%	10%
9	AN OUT OF THE BOX TAKE	Number of WhatsApp users	8,400,000	403,200,000		67,200,000	1,120,000		134,400,000	11,200,000
10	Indians living abroad can also be considered.		478,800,000				146,720,000
11	Some people may have more than one account, business accounts, etc.	Total Number of WhatsApp Users	625,520,000
12		Step 2: Calculation of number of people who change WhatsApp DP to Indian flag on Independence day
13	STRUCTURE	Level of patriotism among users	Highly Patriotic			Moderate			Unpatriotic
14	Division of population into urban and rural	% of population	75%			25%			Negligible ~0.1%
15	X	Age Groups	0-15	16-50	51-80	0-15	16-50	51-80	0-15	16-50	51-80
16	Division of people across age groups	WhatsApp Users	7,140,000	403,200,000	58,800,000	2,380,000	134,400,000	19,600,000	0	0	0
17	X	Active/ Regular Users	90%	85%	75%	90%	85%	75%	0%	0%	0%
18	Calculation of WhatsApp users across age groups	Active/ Regular Users	6,426,000	342,720,000	44,100,000	2,142,000	114,240,000	14,700,000	0	0	0
19	=	Likeliness to change DP	10%			5%			0%
20	Total Number of WhatsApp users	Number of people who change their DPs across each category	642,600	34,272,000	4,410,000	107,100	5,712,000	735,000	0	0	0
21	X	Number of people who change their DPs across each category	39,324,600			6,554,100			0
22	Level of patriotism among users	TOTAL	45,878,700
23	X
24	Active users
25	X
26	Percentage of people likely to change DP across levels and age groups
27	=
28	Total number of people changing Whatsapp DP to Indian flag on Independence Day
29
30	SANITY CHECK
31	Population of India
32	1400000000
33	Number of WhatsApp users
34	625,520,000
35	44.68%
36	Number of people who change their DPs out of these
37	45,878,700
38	7.33%
39	Approximately 1 out of every 10-15 WhatsApp users change their DPs to the Indian Flag on Independence Day
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100