Traffic Source Reporting Template by Supermetrics
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Guidelines
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Note: Guidelines have the basic information about all the sheets followed by how you can use this template for your purpose
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How to use this TemplateData Sources
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> Install the Supermetrics add-on with the link below (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Mainly, there are two sources of data of this template. Google Analytics (GA) and Google Search Console (GSC).

All data is loaded in "Backend" sheet from "Supermetrics Queries". You just have to connect your accounts and refresh it. If you want to change the queries, click on the first cell of any table and hit "Modify" on Supermetrics sidebar to do the same
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Install the add-on
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Shortforms used:
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TemplateThis template will give you a complete picture of traffic coming to your website. There are multiple sheets and visualizations within this template for deep-dives, different perspectives and lastly, the best action steps for your business which are descibed in detail below for respective sheetsGA
Google Analytics
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GSC
Google Webmaster tools
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Traffic SourcesThis is the executive overview of "Traffic Sources" for a certain website. This will help you understand instantly all the traffic sources at a glance from an "inbound" perspective as well as from the "device" perspective that is being used to access your website for a specific time period
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OrganicThis is a deep-dive view into "Organic" traffic by looking at the keywords and landing pages that are used by visitors to reach your site. This understand can help you plan your next set of SEO work in a more holistic manner. It also gives you the share of each search engines traffic
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SocialThis is a deep-dive view into "Social" traffic by looking at traffic share of each social media platform and the top landing pages that have been visited via this channel. This can help you optimize your social media strategy and further improve upon the same
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DirectThis is a deep-dive view into "Direct" traffic by showing page that people land at and exit from whent they are coming in via this channel. Furthermore, a quick check if these two respective pages are same or not to understand which pages make the people stay on the website and which pages make them bounce off from the website
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Paid SearchThis is a deep-dive view into "Paid search" traffic by showing the keywords that led to maximum clicks and the maximum impressions along with several other metrics to understand how to optimize further to improve the campaigns. For more deep-dives, check out our other templates on PPC on Supermetrics
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ReferralThis is a deep-dive view into "Referral" traffic by looking at the "Full referrer" to understand very clearly the exact source that the traffic came from along with the landing page that it came onto the website. This combination will help track referrals and their traffic contribution precisely, which can further be optimized.
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