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2 | Conversion Optimization Library | |||||
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4 | The Conversion Optimization Library sheet gives you a methodical way to decide what element to test for your Shopify among hundreds of your ideas. Begin using the sheet, by making a copy. Go to "File" > "Make a Copy". The sheet uses the PIE framework to categorize each idea based on: βοΈ Potential. How much improvement can be done? 1 is low potential and 5 is high potential. Potential is the hardest variable to measure since it is subjective. You can cross-reference what is advised in the book and other trusted sources, against what you're doing to judge an idea's potential. π Importance. What is the severity of the idea? 1 is low importance and 5 is high importance. Content that is high traffic, high visibility, or close to the checkout is high importance. You can form a hypothesis of impact from experience and research. A conversion expert is valuable to hire because he can identify what is likely to impact sales then craft an effective improvement. π¦₯ Ease. How much effort is required to implement the idea? 1 is hard and 5 is easy. Low effort tasks lead to quick implementation. | |||||
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6 | The description field in the "π Conversion Ideas" sheet is your hypothesis. You can form your hypothesis from learning best practices, surveys, analytics, customer support tickets, and other research. Learn how to test the changes and get more ideas to improve your Shopify conversion rate, by reading Shopify Conversion Rate Optimization: The Ultimate Ecommerce Guide To Increase Sales From Drive-By Visitors In Shopify. | |||||
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