Competitive Audit Tous Les Jours.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Competitive audit	To examine competitor's offerings and online shopping opportunties
2		General information								UX (rated: needs work, okay, good, or outstanding)
3		General information								First impressions		Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Location(s)	Product offering	Price ($ - $$$$)	Website (URL)	Business size (small, medium, large)	Target audience	Unique value proposition	Desktop website experience	App or mobile website experience	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Descriptiveness
5	Tous Les Jours	-	Global	Baked goods, coffee, smoothies, sandwiches	$$	https://www.tljus.com/	Medium	20-60 yrs, afluent	A reputable bakery & café franchise, specializing in French-Asian-inspired baked goods, passionately made from the finest ingredients	Good + Adjusts well to screen size, mostly good contrast, well designed - Handful of headers that are really hard to read due to bg images	Good + Menu is easy to find, webpage is very easy to read with good sized font - Boxes, buttons, and menus are a bit small	Okay + Menu is well sorted and easy to find items - Interface changes when you mouse over things, but some arent interactable. No descriptive info on items	Outstanding * + Menu with a large selection of options to make the experience more pleasant - Doesn't seem to be available on desktop?	Okay + You can see all the items offered - Can't purchase anything or see what any of the pastries/cakes are made of/nutritional information	Good + Very clear where everything is and what to click to find things. - Interactable intent on catalogue items is unclear	Outsanding + Colors are incredibaly clear and consistent + Everything is easy to read and look at on a variety of devices	Professional, brief, with vivid and desciptive language about certain pastries	Okay + Featured products section is very well descibed - Rest of products have no descriptions included aside from names
6	Starbucks	Direct	Global	Coffee, sandwiches, desserts	$$	https://www.starbucks.com/	Large	20-60 yrs in urban areas, afluent, educated	Sophisticated coffee with lots of brew options	Outstanding + Very classy + Short and to the point	Outstanding + Very clean and to the point	Outstanding + Items are very well organized + NF easy to find	Outstanding + Well labled + Tabs well, high contrast	Good + Really easy to order once you get there - General "order now" button is not obvious (menu)	Outstanding + Easy to see where you're supposed to go	Outstanding + Really easy to look at	Brief and direct	Good + Plenty of categories - Drinks could use more description
7	Hoff's Bakery	Indirect	Malden	Cakes and pastries	$$	https://hoffsbakery.com/	Small	B2B, bakeries, restaurants, events	Hoff's is differentiated by developing high-quality desserts that not only tasted great, but also had strong eye-appeal and were user friendly	Good + Design is quite appealing - Buttons seem strangly placed and text seems small with low contrast	Outstanding + Menu options are very clear and easy to find + None of the buttons feel too small, well designed	Good + Great catalogue of items with good level of info - More information is locked behind a log in function	Okay + Well labled - Low contast, web page is a little busy on desktop	Good + It's clear where the user is supposed to go - No ability to buy things online	Good + Navigation menus are descriptive and clear what they go to - Low contrast on some pages	Outstanding + Colors are very consistent, and so is hierarchy	Familiar, friendly, and descriptive	Outstanding + All of the products have great descriptions and the website has a good amount to read about the business
8	Donut Villa	Indirect	5 in Greater Boston Area	Donuts, breakfast, and lunch faire	$$	https://www.donutvilladiner.com/	Small	young adults and older adults looking for a fun retro dining experience	Retro vibes with modern twists on classic meals and cocktails that will rock your brunch-expectations	Outstanding + Not overwhelming, has useful and impactful statements on the front page + Bold branding	Outstanding + Food menu button is front and center + Navigation menu is large and obvious	Good + Services offered are front and center, easy to access - Gift card functionality is brokesn	Good + Colors look good and font is incredibly large if not very high contrast - No apparent way to turn animations off	Outstanding + Everything is easy to find and to use, no confusing dead ends	Good + Simple, very descriptive navigation menus - Perhaps a little small for the contrast	Outstanding + Design is really charming and very easy to read	Personal and friendly, informal	Outstanding + Products are well described and easy to read + Company brand comes across with every body of text included
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