Manufacturer's Trade Show ROI Analysis
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Example
Your Numbers
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Average Lifetime Value of a Customer$1,000,000.00$0.00
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Average 1st Sale$175,000.00$0.00
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Average Margin20.00%0.00%
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Net New Sales From Trade Show1.000.00
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Total Lifetime Gross Profit from Trade Show
$200,000.00$0.00
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Current Total Gross Profit from Trade Show
$35,000.00$0.00
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Trade Show Booth Fee$20,000.00$0.00
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Booth Design, Components, Materials$12,500.00$0.00
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Pre & Post-Show Promotion$5,000.00$0.00
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Flights & Travel$8,000.00$0.00
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Hotels & Accomodations$5,000.00$0.00
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Meals$2,000.00$0.00
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SWAG$5,000.00$0.00
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Parties/Other Promotional$12,000.00$0.00
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Team Time Before, During, & After$45,000.00$0.00
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Total Expense of Trade Show$114,500.00$0.00
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Lifetime Trade Show ROI74.67%#DIV/0!
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Current Trade Show ROI-69.43%#DIV/0!
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