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Workflow Name
Customer Journey Stage
Main Goal
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Lead Nuturing Awareness App sign up
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Onboarding FlowActivation First Transaction
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Customer Engagement Retention Increase Weekly transaction level
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Customer Re-engagement
Reengagement Get unengaged customers to transact more
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Onboarding Flow
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TriggerSubmits email on 2 days after account created6 days after account created
13 days after account created
19 days after account created
1 day remaining in trial
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TimingDay 1: WelcomeDay 3: Subtle re-engageDay 3: Subtle re-engageDay 14: Hard re-engageDay 20: Subtle re-engageDay 29: Hard re-engage
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Goal Clicks "Hit Play" Browses favorite classes Creates a playlist Plays video
Views the soothing stretch classes
Stays a users
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Email SubjectAnd just like that 💥 You’re in.Hi! Just checking in ✨You’re doing it! Did you know you can make your own playlists?How could you NOT feel good after Queer Dance Crush class? 🏳️‍🌈You’re doing amazing 🙌Oh no! Your free trial ends tomorrow 😖
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Email TextYou’re Here! We Couldn’t Be More Excited. Your free 30 day trial starts…NOW. And you know what matters most? You showed up for yourself today. Hell yes. You are the physical embodiment of our favorite emoji: 🙌Day Three! How’s it Going? Sometimes kickstarting the good habit is a challenge (one that’s oh so worth it)! We’re here to support, inspire, and help you find joy in movement!By Now You’ve Got Some Faves…Find yourself coming back to the ones that make you feel the best? Save them in a playlist! It’s super easy and makes hitting play all the easier 💫Queer Dance Crush with Heather Stockton. Okay, this one might have been created specifically for National Coming Out Day, but this is one we want to take over and over again. The footwork, body rolls, and absolute joy that radiates from Heather is an uplifting boost in all the ways.This Journey is YOURS. No matter what it looks like - whether you’re crushing a class a day or taking it a little slower, we’re so proud that you showed up. No matter where you are on your wellness path, we could all use a little moment to slow it down and stretch it out.This Month Has Been Amazing if We Do Say So Ourselves. Together, we’ve gone so far (okay sorry, we can’t help ourselves with the cheesiness)! And we truly hope we can keep a good thing going.
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Step 1: Verify EmailStep 2: Complete InfoStep 3: Billing
Step 4: onboarding
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Immediately
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Sign UpWelcome to Tuff! ✅
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48 hoursImmediatelyImmediatelyImmediately
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Growth marketing made easy is one click away…Email VerifiedEmail Verified ✅ Just a few more steps…Complete RegistrationCompany info ✅ Last step: Engagement letterEnter billing infoEngagement Letter ✅ Let's have a kickoff callKick off call scheduledKick off call scheduled ✅
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5 days3 days3 days7 days
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You can do it!No awkward icebreakers. Promise.Your free month of growth marketing
We're so close!
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14 days 9 days12 days
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Free to chat?Meet your Tuff teamDon't miss your free month!
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