ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
ElementClientCompetitorWinsNotes
2
Search Phrase: X
3
Multi-sampled local finder rank
4
Name
5
Address
6
Within Google's mapped borders for this city?
7
Distance from city centroid
8
Distance from one another
9
Primary GMB Category
10
Other GMB categories * https://chrome.google.com/webstore/detail/gmbspy/hijfnlgdhfpmnckieikhinolopcolofe?hl=en-US
11
Co-located with other businesses in same category
12
Located within same couple of blocks as other businesses w/same primary category
13
Domain Address
14
Google My Business Landing Page URL
15
GMB name, address, phone matches NAP info on website?
16
GMB Business name contains search phrase (whether legitimately or as spam)
17
Age of GMB listing (check date of oldest review)
18
GMB star rating
19
Number of GMB reviews
20
Review sentiment analysis (top phrases in past quarter)
21
Sentiment of GMB reviews (mostly positive, mixed, mostly negative) (need better capabilities here)
22
Date of most recent review
23
Estimated % of owner responses to reviews (none, 25%, 50%,etc.)
24
Top Place Topics
25
GMB Web Results Links
26
Use of Google Posts
27
Google Q&A Count
28
Business response to Q&A %
29
GMB Attributes list
30
Number of GMB photos
31
Quality of GMB photos
32
Menu link
33
Hours of operation
34
Price attribute
35
Use of GMB Products
36
Justifications appearing on listing for query language?
37
Type/source of justfication
38
Any obvious signs of GMB spam? (Name spam, fake address, fake reviews, etc.)
40
Domain Authority of Domain * moz.com/products/pro/seo-toolbar
41
Page Authority of GMB landing page * moz.com/products/pro/seo-toolbar
42
Age of Domain *smallseotools.com/domain-age-checker/
43
Link count of domain * https://moz.com/link-explorer
44
Link count of GMB landing page * https://moz.com/link-explorer
45
Top followed link to site * https://moz.com/link-explorer
46
Search phrase in title tag of GMB landing page?
47
Search phrase in main body content of GMB landing page?
48
GMB landing page content quality at-a-glance (weak, medium, strong)
49
Mobile friendly? * search.google.com/test/mobile-friendly
50
Secure HTTPs
51
Moz Check Presence Score * https://moz.com/products/local/check-listing
52
Yelp ranking
53
Yelp rating
54
Yelp review count
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101