Pebble's Time Kickstarter March 2015
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Pebble's Time Kickstarter March 2015
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https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwatch-no-compromises/description
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~100k Pebbles preordered for $20m (~200 ASP), 38% of which Time Steel
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Reward tierMinimum cost (US$)TimeTime SteelNumber of backersTotal Time preordered (units)Total Time Steel preordered (units)Total Time and Time Steel preordered (units)Total preorders (US$)Numbers accurate 29 Mar 1300 BST
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11591010,00010,000010,0001,590,000Sold out
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21791022,98122,981022,9814,113,599
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3179105,2785,27805,278944,762
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42590119,999019,99919,9995,179,741Sold out
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5250016,04106,0416,0411,510,250
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6338204,7179,43409,4341,594,346
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7400114,9984,9984,9989,9961,999,200
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8480022,50005,0005,0001,200,000Sold out
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9480024510902902216,480
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10845502371,18501,185200,265
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111,690100828200820138,580
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125,0003001424,26004,260710,000
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77,42658,95636,94095,89619,397,223
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61.5%38.5%
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Kickstarter's headline numbers to compare:78,47120,338,986Difference in US$: Some will have pledged more than the minimum? Difference in backers: ???
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Av Selling Price per watch:212.09
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Av Preorder per backer: 259.19
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Previous Kickstarter, 2012:
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https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwatch-no-compromises/description
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Reward tierCost (US$)PebbleNumber of backersTotal Pebbles preordered (units)Total preorders (US$)
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1102,61502,615
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299120020019,800
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3115140,79940,7994,691,885
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4125114,35014,3501,793,750
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522023,8007,600836,000
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1235110010023,500
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724024,9259,8501,182,000
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855059004,500495,000
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91,000104824,820482,000
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101,25052010025,000
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1110,000100313,100310,000
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68,22285,4199,861,550Undercounting?
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