Example UTM Naming Convention

	A	B	C	D	E
1	utm parameters/ tags	General	Facebook Retargeting	Google Branded Search	Twitter Acquisition
2	source	Identify the advertiser, site, publication, etc. (channel name) that is sending traffic to your property, for example: google, facebook, newsletterX, billboardX	facebook	google	twitter
3	medium	The advertising or marketing medium, for example channel category: - Organic Search (google, yahoo, yandex) - Paid Search (CPC) (google adwords, yahoo search marketing, yandex direct) - Referral (visitors that came via direct links on other websites) - Social (Twitter, Facebook, Google+) - Newsletter - Direct Traffic (users that typed in your URL directly)	cpc	cpc	cpc
4	campaign	The individual campaign name, slogan, promo code, etc. for a product/ partner. Insert strategy, market. (dynamic)	Retargeting-SF	Search-Branded-SF	New-Acquisition-SF
5	term	Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword or ad space title/ ID (dynamic)	Yumminess-FreeDelivery-Caoursel-Menu-Week6	companyname-b-84584224	Delicious-Burger1
6	content	Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective. Insert audience, placement/ ad media name, ad group. (dynamic)	1-Lookalike-Mobile-NF	companyname	Lookalike-Clicks
7	URL example		https://www.example.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=Retargeting-SF&utm_term=Yumminess-FreeDelivery-Caoursel-Menu-Week6&utm_content=1-Lookalike-Mobile-NF	https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=Search-Branded-SF&utm_term=companyname-b-84584224&utm_content=companyname	https://www.example.com/?utm_source=twitter&utm_medium=cpc&utm_campaign=New-Acquisition-SF&utm_term=Delicious-Burger1&utm_content=Lookalike-Clicks
8	comments		This gives the audience segment, the targeting group, the placement, the ad headline, the promotion, and the creative.	This gives the campaign, ad group, keyword, match type (dynamically filled in a -b-, -e- or -p-) and the ad id (dynamically filled in, but gives us the exact ad which was clicked).	Twitter is a bit more difficult because there's less variables to work with. That said, you should pass the audience segment, market, targeting type, bid type, ad headline and image name.
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10	Campaign URL builder:
11	https://ga-dev-tools.appspot.com/campaign-url-builder/
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13	Some examples:
14	https://www.foodora.de/?utm_source=AdRoll&utm_medium=cpm&utm_campaign=DE-ALL[D[DEA_01_NC]-AdRoll&utm_content=Retargeting_300x600&utm_term=Pink_ThreeBurgers_v001
15	https://partner.edarling.de/f12o87/498251/?seg=aff&CID=DE-AFF-777-10-32-887&utm_source=aff-777&utm_medium=aff-10&utm_campaign=aff-32&utm_content=aff-887
16	https://partner.edarling.de/bd9a29/579564/?seal=0&seg=br&gclid=CImF7t2Gr8sCFcfgGwod1sELzg&CID=DE_SEM_1_112101438_6103643478_11522373452_edarling
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