Example: OKR Tracker
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GroupOwnerObjectiveKPI8/22/189/5/20189/12/20189/19/18
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CompanyCEOCompany is aligned, efficient and effective
Survey remote team for ideas and implement at least three things to improve remote inclusion
ON_TRACKON_TRACKON_TRACK
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 Implemented OKRs and KPIs company wideON_TRACKON_TRACKON_TRACK
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 Company values and brand platform shippedON_TRACKON_TRACKON_TRACK
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Product X fully ready to launch! (sell) At least 10 paying customers are using Product XPOORPOORPOOR
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 Top three uses cases fully developed shippedLAGGINGLAGGINGLAGGING
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 GTM plan (pricing, distribution, sales motion)LAGGINGLAGGINGLAGGING
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Massively growing revenues to be on a long term track for IPO
 Sales/Success hired per 15M forecasting planLAGGINGON_TRACKON_TRACK
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 On track for 15M by EOYLAGGINGLAGGINGLAGGING
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 Lower annual churn to 15% (not including upsells)POORPOORPOOR
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Marketing
Head of Marketing
Company values and brand platform shipped Brand platformed shippedON_TRACKON_TRACKON_TRACKON_TRACK
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 Value platform shippedON_TRACKON_TRACKON_TRACKON_TRACK
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 Everyone in the company can name the valuesLAGGINGLAGGINGON_TRACKON_TRACK
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Product (x) Assets Developed and shipped Internal GTM documentation and training assetsLAGGINGLAGGINGLAGGINGLAGGING
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 Product launchLAGGINGLAGGINGON_TRACKON_TRACK
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 1-3 mini-customer storiesPOORPOORPOORPOOR
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Grow qualified hand raises by 10% 10 percent increase in qualified hand raises from APIhub signupsLAGGINGON_TRACKLAGGINGLAGGING
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 A final answer for, “Do Salesforce Lite ads lead to sales opportunities"ON_TRACKON_TRACKON_TRACKON_TRACK
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 Drive 40 opportunities via TAM campaign (ads + email)ON_TRACKON_TRACKLAGGINGLAGGING
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Product
Head of Product
Product X fully ready to launch! (sell) Ship Sales Alerting/Analytics for XON_TRACKON_TRACKON_TRACKON_TRACK
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Finish minimum 2 rounds of customer development to assure we're on track
LAGGINGLAGGINGLAGGINGLAGGING
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 Complete GTM materialsON_TRACKON_TRACKON_TRACKON_TRACK
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Increase customer retention / upsell Ship Product B requirements (as defined by Q3 Product Roadmap)LAGGINGLAGGINGON_TRACKON_TRACK
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 Ship Product A v2ON_TRACKLAGGINGLAGGINGLAGGING
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 Improve data per items on Q3 roadmapON_TRACKON_TRACKON_TRACKON_TRACK
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Build out a world-class Product process/team Deliver written Product Org processLAGGINGLAGGINGLAGGINGLAGGING
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 Written Hiring plan & achievePOORPOORPOORPOOR
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Never block eng on product design - specs/design lead eng kickoff by 3 weeks
LAGGINGLAGGINGLAGGINGLAGGING
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Engineering
Head of Engineering
Company is aligned, efficient and effective Rollout "Top Goals/Feedback" system for Eng teamON_TRACKON_TRACKON_TRACKON_TRACK
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 Implement 2 week sprint/demo cyclesON_TRACKON_TRACKON_TRACKON_TRACK
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 Survey team to get insights on what we can improveLAGGINGON_TRACKLAGGINGON_TRACK
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Massively growing revenues to be on a long term track for IPO
 Improve security across applicationsON_TRACKON_TRACKON_TRACKLAGGING
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 Metrics around uptime/stabilityLAGGINGLAGGINGON_TRACKON_TRACK
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 Server/infra costs over timeON_TRACKON_TRACKLAGGINGLAGGING
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Product Product roadmap on trackLAGGINGLAGGINGLAGGINGLAGGING
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 Eng resources needed for successLAGGINGLAGGINGON_TRACKON_TRACK
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 Developer experience (dev/local/staging)LAGGINGLAGGINGLAGGINGLAGGING
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Operations
Head of Operations
Company is aligned, efficient and effective
Remote team survey for ideas and implement at least three things to improve remote inclusion
ON_TRACKON_TRACK
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Assist in implementation of OKRs and KPIs company wide (including operations)
ON_TRACKON_TRACK
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 Plan leadership retreatON_TRACKON_TRACK
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Massively growing revenues to be on a long term track for IPO
 Put together rough 2019 forecast / hiring planON_TRACKON_TRACK
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 Assist in hiring against sales / success planLAGGINGLAGGING
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Complete subscription audit and put together roadmap for full, end-to-end ERP process
ON_TRACKON_TRACK
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Ensure Clearbit remains secure and compliant Put together security / compliance roadmap for devopsON_TRACKON_TRACK
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Complete Matt coaching process and get to a point where I feel I understand and can carry out the process effectively
ON_TRACKON_TRACK
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Hire and onboard Kristen, making sure she’s empowered to be super effective
ON_TRACKON_TRACK
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Business
Head of Business
Massively growing revenues to be on a long term track for IPO
 Sales/Success hired per 15M forecasting plan (link here)LAGGINGON_TRACKLAGGING
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 On track for 15M by EOYLAGGINGLAGGINGLAGGING
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 Lower annual churn to 15% (not including upsells)POORPOORPOOR
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Company is aligned, efficient and effective Implemented OKRs and KPIs company wideON_TRACKON_TRACKON_TRACK
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Won/lost reporting is delivered to company every 2 weeks starting in August
LAGGINGLAGGINGON_TRACK
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 New sales structure in place and documented by end of JulyON_TRACKON_TRACKON_TRACK
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 Internal CS “wiki’s” are in place by EOQ (was prev end of August)LAGGINGPOORLAGGING
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Company U implementedLAGGINGLAGGINGLAGGING
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SalesHead of Sales
Massively growing revenues to be on a long term track for IPO
 $3.6MM new ARR year-to-dateON_TRACKON_TRACKON_TRACKON_TRACK
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 Sales hired per 15M forecasting planLAGGINGLAGGINGON_TRACKON_TRACK
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Company is aligned, efficient and effective Implemented OKRs and KPIs company wideON_TRACKON_TRACKON_TRACKON_TRACK
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Won/lost reporting is delivered to company every 2 weeks starting in August
LAGGINGLAGGINGON_TRACKON_TRACK
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 New sales structure in place and documented by end of JulyON_TRACKON_TRACKON_TRACKON_TRACK
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 Internal Sales “wiki” is in placeLAGGINGLAGGINGLAGGINGLAGGING
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Sales U created and implementedPOORPOORPOORPOOR
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Partnerships / Reveal
Head of Partnerships
Alignment
Partnership and Reveal strategy (at least for short-medium term) is agreed upon by Leadership
LAGGINGLAGGINGLAGGING
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Partnership Operations plan is complete and starting to be implemented
LAGGINGLAGGINGLAGGING
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Initial Product documentation work is complete (Ideal customer narratives, sales process, competitive landscape & positioning)
ON_TRACKON_TRACKON_TRACK
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Massively Growing (& scalable) Revenues
Meaningful progress has been made with at least two new $1M+ potential Partners identified with a project plan for execution
LAGGINGPOORLAGGING
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 Direct Revenue from Product B exceeds $600K ARRLAGGINGLAGGINGLAGGING
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 Direct Sales team has closed over Y ARR of Product A dealsLAGGINGLAGGINGLAGGING
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 First external Partnerships hire (Ashley) is fully rampedON_TRACKON_TRACKON_TRACK
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Customer Success
Head of Customer Success
Massively growing revenues to be on a long term track for IPO
 Hire 2 CSMs = total of 5 CSMsLAGGINGLAGGINGLAGGING
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 Lower annual churn to 15% (not including upsells)POORPOORPOOR
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Company is aligned, efficient and effective KPIs implemented in Customer SuccessLAGGINGLAGGINGON_TRACK
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 Internal CS guides are in place by end of SeptLAGGINGPOORON_TRACK
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Customer Success U implementedLAGGINGLAGGINGPOOR
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 Customer Success weekly team meeting structure in placeON_TRACKON_TRACKON_TRACK
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Success Engineering
Head of Success Engineering
Massively growing revenues to be on a long term track for IPO
Help Sales and CS with Sales Narrative- How to speak with marketers/sales teams
ON_TRACKON_TRACKON_TRACKON_TRACK
85
Improve existing solutions for GA, Onboarding, and Create Starter Pack Reports for GA
ON_TRACKON_TRACKON_TRACKON_TRACK
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Company is aligned, efficient and effective Develop processes for trials and new integrationsON_TRACKON_TRACKON_TRACKON_TRACK
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 Develop process for helping customers become more strategicLAGGINGLAGGINGON_TRACKON_TRACK
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Develop process to get internal team to understand analytics fundamentals
LAGGINGLAGGINGLAGGINGON_TRACK
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Help internal team understand how to help client with target listsLAGGINGLAGGINGLAGGINGLAGGING
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 Develop customer (enterprise) value (aka success) planON_TRACKON_TRACKON_TRACKON_TRACK
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Develop Easy way for CSMs and Sales to map Goals and Objectives to metrics
LAGGINGLAGGINGON_TRACKON_TRACK
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 Team Building StrategyLAGGINGLAGGINGON_TRACKON_TRACK
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 Improve Help Center Flow- Build on existing style guideON_TRACKON_TRACKLAGGINGLAGGING
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 CS Onboarding Guide v2LAGGINGLAGGINGLAGGINGLAGGING
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