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THIN CONTENT AUDIT: structuralsteelfabricators.com.au
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Date: March 12, 2026 | 93 Blog URLs | GSC: 12 Months
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Total Blog Pages93
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Total Clicks (Last 6m)166
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Total Impressions (Last 6m)122,207
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Sitewide CTR0.14%
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Queries with 0 Clicks1,352 / 1,444 (93.6%)
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ACTION PLAN
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REMOVE (delete + 301 redirect)28 pages
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MERGE (consolidate cannibals)16 pages into 6
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REWRITE (upgrade thin content)22 pages
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KEEP (minor updates only)27 pages
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CRITICAL PROBLEMS
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1. AI-generated fluff: duplicate paragraphs within pages, filler language, no real data
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2. Off-topic content diluting topical authority (DIY steel, strongest metal in universe, machinability guides)
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3. Keyword cannibalization: 6+ page pairs/groups targeting identical queries
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4. Forced unnatural internal links ('look no further the Steel Fabrication Melbourne')
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5. Zero E-E-A-T: no author bios, no credentials, no project photos, no real experience signals
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6. 122K impressions but only 166 clicks = massive title tag and meta description problem
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7. 78% of ranking queries at position 20+ (pages 3+)
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8. Nearly all query clusters declining impressions vs. previous 6 months
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