Election Unspun Party Leaders Special Report Data
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1)
All articles mentioning party leaders, 5 January - 12 April
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LeaderNo. of Articles
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David Cameron10542
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Ed Miliband7452
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Nick Clegg3010
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Nigel Farage2918
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Nicola Sturgeon1593
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Natalie Bennett681
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Leanne Wood312
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2)
Percentage of articles featuring leaders that referenced the Economy, 5 January - 12 April
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Leader% of articles
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David Cameron49.3%
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Ed Miliband60.2%
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Nick Clegg50.0%
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Nigel Farage41.2%
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Nicola Sturgeon58.1%
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Natalie Bennett46.3%
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Leanne Wood53.5%
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3)
Top 5 issues (after Economy) mentioned alongside each leader, as a percentage of total, 5 January - 12 April
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LeaderIssue 1Issue 2Issue 3Issue 4Issue 5
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David CameronHealth/NHS (16.8%)
Def/Fgn Policy (15.5%)
Education (13.2%)Immigration (10.4%)Europe (9.6%)
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Ed MilibandHealth/NHS (20.9%)Education (15.2%)Def/Fgn Policy (13.4%)Immigration (11.0%)Welfare (8.8%)
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Nick CleggEducation (18.8%)Health/NHS (18.6%)Immigration (11.5%)
Def/Fgn Policy (10.7%)
Welfare (8.8%)
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Nigel FarageImmigration (27.8%)Health/NHS (20.8%)Europe (16.4%)
Def/Fgn Policy (11.8%)
Education (10.6%)
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Nicola SturgeonDef/Fgn Policy (21.1%)Health/NHS (20.8%)Devolution (19.8%)Education (11.6%)Immigration (11.6%)
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Natalie BennettHealth/NHS (20.3%)Immigration (18.5%)Def/Fgn Policy (14.7%)Education (12.9%)Environment (12.6%)
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Leanne WoodHealth/NHS (32.4%)Immigration (27.9%)Devolution (11.5%)Education (11.2%)Def/Fgn Policy (10.9%)
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4)
Top ten most-featured party-political figures (No. of articles, 5 January - 12 April)
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CabinetShadow Cabinet
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George Osborne - 3037Ed Balls - 1329
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Theresa May - 1095Andy Burnham - 460
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Jeremy Hunt - 555Chuka Umunna - 312
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Michael Gove - 528Harriet Harman - 285
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Nicky Morgan - 518Tristram Hunt - 257
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Danny Alexander - 513Yvette Cooper - 240
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Vince Cable - 480
Douglas Alexander - 234
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Michael Fallon - 386Rachel Reeves - 157
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Grant Shapps - 352Sadiq Khan - 152
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Iain Duncan Smith - 343Chris Leslie - 125
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Total - 7807Total - 3551
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5)
Proportion of articles referencing parties that also reference party leaders, 5 January - 12 April
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TotalConLabLDUKIPGreenSNPPC
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Star58.2%55.4%46.8%75.0%84.4%30.8%61.5%20.0%
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Sun52.0%47.2%61.5%50.2%64.4%26.9%38.5%38.5%
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news.sky.com50.8%53.2%56.7%48.8%55.1%21.7%42.3%26.9%
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Mirror49.5%56.8%43.0%50.9%56.3%22.7%40.1%39.5%
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Daily Mail48.6%48.1%46.6%49.7%61.3%28.7%49.4%27.2%
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Telegraph47.5%48.5%52.3%42.7%50.6%25.4%41.4%31.0%
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Express46.3%48.6%48.2%43.4%49.3%28.1%36.4%33.3%
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Times & ST45.3%47.2%47.1%40.7%47.6%31.1%42.6%28.6%
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Guardian43.0%46.1%44.7%40.5%46.6%19.4%41.3%33.7%
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Independent41.4%47.5%35.5%42.3%51.9%25.8%40.1%41.5%
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channel4.com41.3%44.1%35.5%43.1%60.9%24.0%38.2%14.3%
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itv.com37.9%38.1%40.2%28.8%39.6%26.2%48.8%52.9%
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FT37.8%43.0%39.6%30.6%40.7%14.8%29.9%14.3%
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bbc.co.uk32.7%32.2%43.1%30.4%40.1%22.7%37.1%21.6%
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Average45.1%46.9%45.8%44.1%53.5%24.9%42.0%30.2%
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