Cult Fit - New No Show Policy

	B	C	D	E
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2			Old policy	New policy

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4	Policy details		2 no shows allowed per month	2 no shows allowed per month
5			3rd no show onwards: get blocked for current day and next 2 days lose 1 day of membership	3rd no show onwards: get blocked for current day and next 2 days lost 1 day of membership
6				Give an option to unblock at the cost of x days. On subsequent no shows, this option gets costlier.
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8	Hypothesis		If a user is highly enthu in building a habit and the user is blocked for 2 days, it negatively impacts their morale and increases chances of the user dropping off. Allowing an option to accept an upfront penalty ensures that a strict action is taken to deter bad behaviour but the habit building is not deterred.
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10	On 3rd no show	For user	Lose effectively 3 days of membership Break in fitness habit	Lose upto 3 days of membership or more Chance to not have a break in habit
11		For cult	Chances of churn and reduction in renewal due to low chances of habit being built	Lesser chances of churn as user remains engaged
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13	Goal metrics for experiment	No show rate	classes not attended / classes booked
14		Block removal rate	users that pay an upfront penalty to remove a block / users that were blocked due to no shows
15		Churn rate	users that haven't taken a class for 3 consecutive weeks / total paid users at a given point of time
16		Renewal rate	users that pay for an extension in their membership / total users that bought and reached the end of their membership
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