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LSA SPEED-TO-LEAD · LOST REVENUE CALCULATOR
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How much revenue is slipping away when leads don't get a callback in under 5 minutes?
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 THE SPEED-TO-LEAD MULTIPLIER — SOURCE: MIT / Harvard Business Review Speed-to-Lead Study
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Respond in < 5 minutes21x more likely to convert
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Respond in < 15 minutes8x more likely to convert
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First caller wins the job78% of customers hire the first responder
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METRICHVACPLUMBINGROOFINGGARAGE DOORALL 4 NICHES
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 INPUTS
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Monthly LSA Leads40352530130
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Avg Job Value ($)$600$450$10,500$600(varies by niche)
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LSA Cost Per Lead ($)$75$55$95$60(varies by niche)
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Baseline Close Rate (>15 min response)30.0%30.0%25.0%35.0%(varies by niche)
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 FAST RESPONSE <5 min (21x)
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Leads Converted / Month40.035.025.030.0130.0
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Monthly Revenue Booked$24,000$15,750$262,500$18,000$320,250
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Annual Revenue Booked$288,000$189,000$3,150,000$216,000$3,843,000
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 GOOD RESPONSE <15 min (8x)
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Leads Converted / Month40.035.025.030.0130.0
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Monthly Revenue Booked$24,000$15,750$262,500$18,000$320,250
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Annual Revenue Booked$288,000$189,000$3,150,000$216,000$3,843,000
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 SLOW RESPONSE >15 min (1x — baseline)
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Leads Converted / Month6.65.83.45.821.6
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Monthly Revenue Booked3,960.0$2,599$36,094$3,465$46,118
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Annual Revenue Booked$47,520$31,185$433,125$41,580$553,410
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 REVENUE AT RISK (ANNUAL)
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Lost Revenue — Fast vs Slow (21x vs 1x)$240,480$157,815$2,716,875$174,420$3,289,590
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Lost Revenue — Good vs Slow (8x vs 1x)$240,480$157,815$2,716,875$174,420$3,289,590
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Monthly Ad Spend (CPL × Leads)$3,000$1,925$2,375$1,800$9,100
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ROI: Fast Response / Ad Spend (monthly)6.7x6.8x95.3x8.1x(varies by niche)
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Sources: BlueGridMedia LSA Statistics 2026 | Angi 2026 | HomeAdvisor 2025 | RidgeTop Exteriors 2026 | Modernize 2026 | TradeRise Advisors 2025 | MIT/HBR Speed-to-Lead Study | Velocify (78% first-responder stat)
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 JUMP TO NICHE DETAIL SHEETS:
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