| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Goal: Compare the user experience of each competitor's website | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Website Interaction | Website visual design | Website content | |||||||||||||||
4 | Competitor type | Location | Product offering | Price | Website | Business size | Target audience | Unique value proposition | Desktop website experience | Mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | VisualVersd (our company) | - | Online | Text-to-Image AI generation | $ | OneStop.com | small | educators | simple UI with customization feature | Good + Easy to use - Not much pleasing visual design | Good + easy to use - no vivid colors | Good + customization feature for ai images | Good + Good color contrast | Good + Easy to find key info (customization, download) + Easy homepage | Outstanding + Easy to navigate + clear CTA presented | Good + colorway consistent with brand color | composed and relaxed | Amazing + Clear layout of what to do + easy home page design | |
6 | 123rf | Direct | Online | Text-to-Image AI generation | $ | https://www.123rf.com/ | small | artists/creatives | Most detailed site | Okay + Good colorway design - not much emphasis on generation text | Okay + Fully responsive - random crash | Okay + good search function | Good + Menu is very clear to read | Needs work - too many images cause distractions in flow | Needs work - Somewhat difficult to navigate - too many elements cause distractions | Amazing + good brand of colors - too many images is distracting | friendly and direct | Good + provides plethora of options - Too much text going on not a simple layout | |
7 | deepAI | Direct | Online | Text-to-Image AI generation | $ | https://deepai.org/ | small | artists/creatives | Most visually appealing design | Good+ Very visuallly appealing - no guided text examples | Outstanding + Visually pleasing + very spaced layout | Okay - has style options available | Good + Website available with text to speech | Okay + easy and direct flow with not much distraction | Outstanding+ clear navigation + easy to see CTA | Great + Strong brand identity colors represent brand well | Direct and warm | Outstanding + Very to the point and vivid colors | |
8 | gencraft | Direct | Online | Text-to-Image AI generation | $ | https://gencraft.com/generate | small | artists/creatives | provides option style recommendations | Okay + easy to use - limited generation attempts (10 uses) | Okay + clear navigation - limited generation attempts | Needs work - limited generation attempts | Good +Good color contrast | Outstanding + Easy to find key info + Info is kept up to date | Good + easy navigation - simple structured elements | Okay + good selection of brand colors - too much imagery | friendly and warm | Outstanding + good navigation + Can generate images AND video | |
9 | dezgo | Direct | Online | Text-to-Image AI generation | $ | https://dezgo.com/ | small | artists/creatives | allows users to select different AI models that generate the images | Outstanding + smooth flow - no guided text examples | Outstanding + simple designs that aren't too much - so gray and dull | Outstanding + more ai models than just one | Okay - weak color contrast | Good + very straightforward + key info easy to find | Okay + Very easy to navigate - CTA noticed easily | needs help - no strong brand of identity | mature and direct | Outstanding + Easy to navigate with simple layout | |