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TimestampModel name Date Brand Time Location Total Units Sold Pinot Grigio Starting InventoryPinot Grigio Ending InventorySauvignon Blanc Starting InventorySauvignon Blanc Ending InventoryIlluminate Sauvignon Blanc Starting InventoryIlluminate Sauvignon Blanc Ending Inventory# Sampled Customer comments Model comments Manager Name Manager contact info (Email / Phone) Manager comments
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5/11/2025 21:02:44Lizzy Adams5/10/2025Kim Crawford Illuminate 1-4pmLee's Boca Park 101291221163216
"I've had Kim Crawford Sauvignon Blanc but this Pinot is fantastic, thank you so much! I'm definitely going to grab one" "I love white wine I'm so glad you're here! This was so much fun to sample the different options. I feel like I understand my options better now and more about this brand"
Connected with guests on purchase intent as this was the Saturday before Mother's Day and as it was a Lee's in Boca Park Summerlin, was trying to capitalize on those in the market for white wine. The Kim Crawford Sauvignon Blanc was a huge hit, especially for the price point of $12.99, was able to convert multiple customers just by sampling alone. A few customers came in specially for a Pinot Grigio, had them try Kim's and then they moved forward to purchase. There was less heavy volume foot traffic overall at this particular location compared to other Lee's, but the store manager Samantha had a ton of regulars pop in so were able to engage with them and encourage sampling.
Samantha702-982-7400"Great job, please come again soon!"
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5/13/2025 9:38:23Hailey Kirk5/9/2025Kim Crawford Illuminate 4-7pmLee’s Eastern142015219213131020
Very easy to drink wines at great price points.
Customers loved all the wines today. Good time and location for tasting.
Anna702-658-3800Amazing work today!
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5/24/2025 21:03:00Lilian Grisetti5/23/2025Kim Crawford Illuminate 1-4pmLee’s Blue Diamond66560578620
Consumers enjoyed tasting and learning about Kim Crawford. Those who sampled our product liked that the Illuminate Sauvignon Blanc had only 70 calories. The favorite during this activation was definitely the Sauvignon Blanc. The Pinot Grigio was also very liked by consumers, they said it was smooth and delicious to sip on.
There were three liquor demos happening at the same time, including ours. A PM was sampling Olé Tequila-Based RTDs, and another PM was sampling Ammunition Rye Whiskey and Straight Bourbon.
David702-269-0900Good Job
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5/27/2025 14:18:03Kenzie Omalley5/23/2025Kim Crawford Illuminate 1-4pmLee's El Capitan59610104213
Everyone loved true guava and passion fruit notes in the illuminate!
Perfect wines for summer! Incredible selection!
Lexi7028059500We love having Kenzie here!
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TOTAL SOLD354735411396282069
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Total Sold: 12Total Sold: 15Total Sold: 8
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