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Website Audit Pro
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OverviewTarget site:
https://www.abcfinancial.net
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Date:Feb , 2021
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This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance.
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Navigation:
Summary:
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On-Page SEO
Audit Findings
Post-Launch
Position Change
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Keyword Research
# Of KWs# Of KWs# Of KWs
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Keyword Gap Analysis
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SEO Installation
#1-570-7
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▶URL Equity
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Backlink Gap Analysis
#6-1040-4
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Redirect Chains
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Redirect Mapping
#11+2850-285
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Competitor Comparison
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Content Audit
TOTALS2960-296
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PageSpeed/Schema
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SEO / On-Site
Part of Installation Process?
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Keyword Usage/Targeting
We will pick the best keywords for each of your highest priority pages. We will use these when rewriting title tags & meta descriptions.
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B-A number of the existing pages aren't targeting the high value/desired keywords provided. Keyword selection can be improved and worked into titles, meta descriptions and content.
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Title TagsWe will rewrite title tags for your highest priority pages and install them on the website.
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BThe existing title tags are okay, however there is room to improve many pages that just have a single phrase followed by the site name in titles. There is some keyword overlap as well that could be cleaned up. Additional location pages could help here as well.
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Meta DescriptionsWe will rewrite unique meta descriptions for your highest priority pages and install them on the website.
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DFew of the pages on the site have meta descriptions, and those that have them are not optimized. Descriptions, when written and optimized, can improve click through rates from search engines.
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RedirectsWe will provide a list of redirects for your web developers to implement. In some cases we are able to fix these on our own.
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ANo major redirect issues within the current site.
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Page SpeedWe will provide detailed recommendations to your web developers on where site speed can be improved.
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B-Given the site is on FMG Suite it might be difficult to change a lot. If you did want to look into something here you could check out the 3rd party scripts being loaded in like HotJar, Akamai, DoubleClick, etc.
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Schema UsageWe will provide detailed recommendations to your web developers on how to implement the schema markup on your website.
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BThere is some FinancialService schema present, but it has an error because of the missing image.
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SEO / Off-Site
Recommendations
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Link ProfileAn ongoing managed link building campaign to build on existing link profile, with more in-content links from relevant sites/blogs.
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CThe current link profile seems ok, but it could use more quality links if they want to move ahead of the competition. They're behind compared to a few of the competitors they've noted.
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Anchor TextBuild links with primarily branded anchors. Can lightly utilize partial match anchors on core service pages. Avoid exact match anchors.
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BA majority of anchors have branded and generic anchor text, with low/no risk of over-optimization penalties. Would avoid any more uses of this anchor text "financial services firm located in minnetonka, mn".
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Local SEOContinue to encourage client reviews/ratings. Periodically add new photos or videos.
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AThe GMB setup is looking pretty good. We only saw one review though, and would recommend trying boost that number.
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Key Takeaways
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1. Re-evaluate keyword targeting for core landing pages. Update all titles and meta descriptions to utilize the highest value target/local keywords. If necessary, add additional pages to allow for proper keyword targeting of services.
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2. Start a high-authority link building campaign with link placement on relevant and industry focused sites. Stick with primarily branded anchors, but you could consider a light usage of partial match anchors on key service pages.

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3. Add/update schema markup on the site. Would start with fixing the FinancialService schema that is missing an image. Also consider adding FAQ schema in where possible, especially on key service pages.
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4. Given the platform, speed may be stuck where it is. If possible clean up any scripts that are no longer needed and continue to optimize images found on page.
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