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July 27, 2025Describe Your ExperimentAnalyze and Plan Your ExperimentAnalyze the Results
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Experiment NameProposed byStatusImpact (on 5)Easiness (on 5)Priority Score
(higher = better)		DescriptionHypothesisPrimary GoalLocationPrimary GoalBaseline %Target %Total VariationsVariation DescriptionStart DateEnd DateResult %ImplementedWhy did the experiment reach this outcome?Was your hypothesis proven or disproven?What else have you learned?What should you investigate further?
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HTML vs. text emailAmbroise448.0Test whether HTML or test email gets more clicksText email will get more clicks as it looks less spammyEmail call-to-action clicksChristmas emailEmail call-to-action clicks5.00%10.00%2A: HTML
B: Text		7-Dec-1615-Dec-1612%Nov 25thMy readers are spam-averseProven :)That sometimes simpler is betterSubject line, test different copy & text structure
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