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Creative Brief Template
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Complete before briefing any designer or content creator | amrfarag404.com
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 PROJECT INFORMATION
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Client / Brand Name
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Campaign Name
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Platform(s)
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Date Needed
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Designer Assigned
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Budget for Creatives
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 CAMPAIGN OBJECTIVE
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GoalSales / Leads / Traffic / Awareness / App Install
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Key Message (1 sentence)What is the single most important thing to communicate?
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Call to ActionShop Now / Learn More / Send Message / Book Now / Sign Up / Call Now
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Offer or PromotionDiscount, free trial, limited time deal - if any
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Landing Page URLWhere does the ad link to?
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 TARGET AUDIENCE
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Who are we talking to?Describe the ideal customer
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Age Rangee.g. 25-45
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LocationCity / Country / Region
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LanguageArabic / English / Both
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Key Pain Point or DesireWhat problem does this solve or what aspiration does it address?
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 CREATIVE REQUIREMENTS
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Sizes Needed☐ 1080x1080 (Feed Square - Meta)
☐ 1080x1920 (Stories / Reels / TikTok)
☐ 1200x628 (Landscape - Google Display / Meta)
☐ 300x250 (Rectangle - Google Display)
☐ 728x90 (Leaderboard - Google Display)
☐ Other: _______________
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FormatStatic Image / Carousel / Video / GIF / Animation
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Number of VariationsMinimum 3 recommended for A/B testing
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Video Length (if video)e.g. 15s / 30s / 60s
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 COPY & MESSAGING
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HeadlineMax 40 characters - what stops the scroll?
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Primary Text / BodyMain ad copy - problem, solution, CTA
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Offer / Promotione.g. 20% off, free consultation, limited time
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Hashtags (if organic)#hashtag1 #hashtag2 #hashtag3
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 BRAND GUIDELINES
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Primary ColorsHex codes or color names
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Logo UsageMust include / Optional / No logo
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Tone of VoiceProfessional / Casual / Playful / Urgent / Luxury
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Must IncludeElements that must appear in every creative
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Must NOT IncludeThings to avoid - competitor names, sensitive topics, etc.
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Reference / Inspiration LinksPaste URLs or describe style reference
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 APPROVAL FLOW
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Step 1: Designer submits draft toName / Role
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Step 2: Reviewed and feedback byName / Role - deadline: ___________
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Step 3: Final approval byName / Role - deadline: ___________
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Revision rounds allowede.g. 2 rounds maximum
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amrfarag404.com | Need help with your creative strategy? Book a free call.
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