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DV360
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SectionQuestionQA
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Campaign Brief DetailsFlight dates? (Ensure end date time is correct)
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Are there any bursts? Is this reflected in the build and IO?
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Correct Impression/Cash Budget?
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Any specific spend splits needed?
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Is spend at an IO/Line Item level? Is this appropriate?
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Correct Bid?
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Is "Do Not Exceed Average CPM" ticked? (DV360)
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Is Bid above floor rate? (PMP)
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Consistent naming conventions? (+IO Refs)
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Brand Safety(Example: Double Verify)DoubleVerify LOB Created (please arrange in advance with DV)
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DV Programmatic Analytics set up on CM360 site? (see guide)
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Tags pushed to CM360?
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CM360 tags trafficked?
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TrackingPixel/s Firing?
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Pixel/s Attached?
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3rd Party Tags Attached?
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3rd Party Reports requested from AMs?
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Are click macros required/ added? DV360 will notify when uploading the creative
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Any other 3rd party measurement included? (E.g. Footfall)
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CreativeHas the correct naming convention been used?
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Have all creatives been approved?
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Are relevant creatives attached to their respective IO/Line Items?
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Do creatives click through?
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Is there UTM Tracking on the URL?
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Are PMPs active and attached for specialist formats? I.E. Skinz
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Are Creatives split out in the campaign build? Should they be? (E.G. Large vs. Small Formats)
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TargetingOverall Inventory
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Pacing set correctly? (Daily or Ahead)
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Is 'Quality' set to 'Authorised Direct Sellers' at line item level?
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Correct Objective based on KPI? (Clicks/Conversions etc.)
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Frequency Capping? (DV360 - make sure this is applied at all 3 levels Campaign, IO & LI with varying restriction)
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Brand Safety Pre Bids?
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Viewability Pre Bids?
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Anti-Fraud Pre Bids? (Use DV ABS Segment - Wrapped up with Brand Safety, so don't double up)
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Are the correct Geos applied?
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1st party Audience - are relevant segments attached?
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3rd party Audience - are relevant segments attached?
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Is Device targeting correct? Should this be split out?
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Is contextual targeting relevant and broad?
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Are the correct environments being targeted? Does this need to be split out?
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Is a Publisher inclusion/PMP relevant?
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Added relevant exclusion List?
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Is there "Position" targeting? (E.G. "Above the Fold")
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Is there any Day of Week or Time of Day targeting? Should there be?
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Have the relevant RT Audiences been built, attached and split out?
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is there any additional targeting that should be applied? E.G. Weather
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Category targeting
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Keyword Targetting
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Are ad groups/line items enabled and set to go live?
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Other Considerations for QAerAre we utilising as many of the correct 3rd party partners as possible?
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Has reporting been taken into consideration? E.G. Geo/Venue etc.
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Is the campaign split out too litte/too much? Is anything too granular or broad?
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CPM Fee $
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Video Fee $
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Margin Set
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Auto Budget
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IO Budget Pace
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Impression Goal
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Performance Goal
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