Sample Naming Conventions Model

	A	B	C
1	Benefits to using a Naming Convention System	Identify content within asset (saves clicks)
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3		Search large volumes of content (saves time)
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5		Report on content by type (accelerates growth)
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7	Primary point goal:	Establish a framework for naming shared external assets
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9	Possible Asset Identifiers	Internal Team	Your name or your team
10		Asset Type	Web page, landing page vs thank you page
11		Campaign	Specific campaign or effort
12		Date	Date of publish or launch or create
13		Language	What language is the content in
14		Location	Recipient or intended audience location
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17	Naming Convention Hygiene	Ask internal teams to name one-time use assets differently (starting with '1') so you can delete those quarterly
18		Create folders where possible to keep search fast
19		Create training for your team & examples on how to name each asset
20		Creat reporting to keep team accountable for using naming conventions
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