NEW HOOK SHEET

	B	D	E	F	G	H	J	K	M	O	P
1		Headlines
2	Ads	5 High-intent Offer Headlines - USE THESE			5 High-intent Promise Headlines		5 (=, <, >) Headlines		40 Iterations on winning headlines	Type of Message	P2 Winner
3	We want to educate or entertain	1	💖FLASH SALE up to 45% OFF for 3 days only! Get the code below...		1	Obsesseddd with this PRODUCT	1	Long hair = self care 💖	1
4		2	Use code: XXX. Get it here →		2	Easy blowout for a natural look	2	Long hair > short hair 💖 Sorry... Not sorry...	2
5	Core Problems (2nd iteration) - Use TikTok to find these	3			3		3	Switching up your look > same hair length💖 Sorry... Not sorry...	3
6	matting --> matting from dryness	4	💖 Sold out twice. Now back in stock. Don't miss out again. Get a secret promo code below...		4		4		4
7	color bleeding	5	Hit "Shop now" and get 10% off your favorites w/ code XXX.		5		5		5
8	black heads	6	⚡		5 POV Headlines		5 if you want END RESULT Headlines		6
9	exfoliating	7	🤫 Shhh... This sale is NOT on our site, it's just for YOU! & it's only until the 30th... Get the code below...		1	POV: watch me install these extensionssss 💖	1	If you want your hair to look like this... You need to use this shampoo & conditioner... (pair with many after states in the ad)	7
10	etc...	8	Hit "Shop now" and get 10% off your favorites w/ code XXX.		2	POV: watch me do the pamela anderson hairstyle with clip ins	2		8
11		9			3	POV: you spent $1,500/mo on NAD IVs to find out the NAD was just leaving your body	3		9
12	Alternative solutions	10	💖 This sale is NOT forever, it's only until the 30th. Hit "Shop now" and get 10% off w/ code XXX.		4		4		10
13	Hair oils	11			5		5		11
14		12	💖 This sale is NOT on our site, it's just for YOU! & it's only until the 30th... Get the code below...		5 STOP WASTING (time or money) on SOLUTION That doesn't work Headlines		5 Try/watch me XYZ Headlines		12
15	Modifiers	13	Hit "Shop now" and get 10% off your favorites w/ code XXX.		1	STOP wasting money on PRODUCT that FAILS after 1 week... Try this instead...	1	Watch me clean my pores and exfoliate with this brazilian clay mask 💖	13
16	viral	14			2	Stop wasting $1,500/mo on NAD IVs to find out the NAD was just leaving your body	2	Try this brazilian clay face mask with me 💖	14
17	viral TikTok	15			3		3		15
18	locally made				4		4		16
19	hallmarked		Headline: 💖 FLASH SALE - 30% Off, 3 Days ONLY		5		5		17
20	Ceramide (product differentiator) moisturizer		*Limit 1 Trial per household annually		5 Nightmare Headlines		5 Problem/Solution Headlines		18
21			🔥Selling 200+ per hour!		1	☠️ My $4,000 extension nightmare is over... now I use these...	1	Tired of clip ins matting? ...Try this instead	19
22	CTA				2	☠️ My sew-in nightmare is over... now I use these...	2	Embarrassed by PROBLEM? ...Try this instead...	20
23	Get it here →		3rd iteration of the core problem - we'll use winning hook frameworks with these problems		3	☠️ My last set of extensions DESTROYED my hair. Cross my fingers, let’s see how they look	3	This is a sign of extreme hair damage this is how I fixed it...	21
24	Try it now		Hair tangling		4	My NAD IV nightmare is over. I was spending $1,500/mo on NAD IVs to find out the NAD was just leaving my body	4	Can you do a hair extension tutorial??	22
25			I want be beautiful		5		5		23
26	TikTok Hooks		Lost hair from tape ins		5 Free for all		5 Myth - Fact		24
27	Facemasks = self care		Am I using the right beads??		1	Myth: Hair Extensions rip out your hair Fact: Extensions are the safest way to... here's why...	1	Myth: Caviar has to be expensive Fact: You can throw a caviar dinner party without breaking the bank and no one will ever know...	25
28	Etc..				2	Myth: Oils grow your hair much faster Fact: Oils only let you have one look, stop commiting to just one look	2		26
29					3	Have you heard of good girl syndrome? How do you know you don't have it? How do you know you're not passing it on to your daughter?	3		27
30	More Hook Ideas/Frameworks				4		4		28
31	I have a confession...				5		5		29
32	V.S Headlines - 22in VS 18in extensions		TikTok Videos Inspiration						30
33	When you... and this happens...		https://www.tiktok.com/@blondiecalifornia/video/7400088958920592686?q=hair%20extensions%20stylists&t=1731424114760	Tiktok Comment Box + Product Demo					31
34	This is why I have trust issues...		https://www.tiktok.com/@live2dye.byhaley/video/7163034481543220522?q=hair%20extensions%20stylists&t=1731424114760	4 things video + Product demo - negative					32
35	STOP doing this... Do this instead.								33
36	Should I cop it???								34
37	Why have I never thought of SOLVING PROBLEM like this???								35
38	Day in the life								36
39	Myth - Fact								37
40	POV: You found the toothbrush that celebs use to keep their bathroom aesthetic								38
41	Storytelling - create a short story (one paragraph) - works well								39
42	How to make healthy choices in the new year								40
43	The product celbrities use
44	Best XYZ for beginners - beginner hooks
45	Get it before the government bans it
46	My lawyer said this is about to get banned
47	XYZ is a scam - go into benefits about why it's not
48	don't buy the fake ones - scammers are copying this like crazy
49	The gov may ban some of these ingredients soon...
50	This Silenced Scientist told me...
51	Fun Fact:
52	Me: XYZ PRODUCT: XYZ
53	(something controversial OR BENEFIT) isn't a personality trait
54	Five hooks incorporating the view of how someone close might percieve them - a husband, a wife, or a kid.
55	Fun Fact: (doing X thing you're doing doesn't work - come up with reason) (this does)
56	This is embarrasssing...
57
58	Give it X Energy
59	Science girly enerrgy
60	Funny
61	Asthetic
62	Unhinged
63	TikTok astrology girlie
64	Gen z style language - search TikTok if you're looking for this
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67	Other copy that works
68	Comment MAGIC and I’ll send you the link. Use code KATIE for 20% off your order at caliraybeauty.com Girlfriends. If I’ve everrrrr influenced you to try a new product, let it be @caliray Magic Hour Setting Powder. It’s clean, talc free, and lasts 16 hours. I will never go a day without using this again. It’s truly, magic 🙌🏽 #caliraypartner #sephora #caliray
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